Choosing the perfect lip gloss can be a challenge, especially when moisture and comfort are top priorities. Two popular options in the beauty world are Tower 28 Lip Gloss and NYX Butter Gloss. Both are loved for their shine and texture, but which one truly delivers better hydration? This article compares these two fan-favorite glosses to help you find the best moisturizing lip product for your needs.

Brand Background and Philosophy
Tower 28
Known for its clean beauty ethos, Tower 28 focuses on non-toxic, skin-friendly formulas ideal for sensitive skin. Their lip glosses are packed with nourishing oils designed to hydrate and soothe lips while delivering a natural, lightweight shine.
NYX
NYX is a widely accessible drugstore brand celebrated for its vibrant colors and affordable products. The Butter Gloss line is especially popular for its creamy texture and sheer finish, aiming to combine color payoff with moisture.
Ingredients and Moisturizing Benefits
Tower 28 Lip Gloss
Tower 28’s formula features hydrating ingredients like jojoba oil and sunflower seed oil. These natural oils help lock in moisture, protect lips from dryness, and create a smooth, soothing barrier. The gloss is free from parabens and synthetic fragrances, making it gentle enough for sensitive lips.
NYX Butter Gloss
NYX Butter Gloss contains nourishing butters such as shea and mango butter. These ingredients provide rich hydration and softness, making lips feel plush and smooth. While it includes some synthetic components, it is designed to offer lasting moisture and a creamy feel.
Texture and Wear
Tower 28
Tower 28 Lip Gloss has a lightweight, non-sticky texture that glides on effortlessly. It feels comfortable on the lips without heaviness, providing subtle shine and lasting hydration throughout the day, though reapplication may be needed after meals.
NYX Butter Gloss
NYX Butter Gloss is thicker and creamier, offering a more substantial moisturizing effect. Its texture is smooth and velvety but can feel slightly sticky for some users. The gloss provides a juicy finish that keeps lips feeling soft for hours.
Shade Range and Versatility
Tower 28
Tower 28 offers a curated range of natural, wearable shades focused on enhancing the lips’ natural color. Their glosses work well alone or layered over lipsticks for added moisture and shine.
NYX
NYX Butter Gloss boasts a broader spectrum of shades—from sheer nudes to vibrant pinks and reds—allowing more playful and colorful looks while maintaining hydration.
Price and Accessibility
- Tower 28 Lip Gloss: Positioned in the mid-range clean beauty market, Tower 28 is slightly pricier but offers a premium, skin-friendly formula.
- NYX Butter Gloss: An affordable drugstore favorite, NYX Butter Gloss is widely accessible and budget-friendly.
Which Offers Better Moisture?
Both Tower 28 and NYX Butter Gloss deliver effective hydration, but their approaches differ:
- Tower 28 Lip Gloss provides lightweight, lasting moisture ideal for sensitive or dry lips seeking gentle care.
- NYX Butter Gloss offers richer, buttery hydration with a creamier texture, perfect for those who prefer a plush, juicy feel.
Your choice depends on your texture preference and ingredient priorities.
Conclusion
Tower 28 Lip Gloss and NYX Butter Gloss are both excellent moisturizing glosses, but they cater to different needs. If you prioritize a clean, lightweight formula with natural oils for subtle hydration, Tower 28 is the better choice. If you want a creamier, thicker gloss with buttery moisture and a wider shade selection, NYX Butter Gloss excels. Either way, both products keep your lips soft, smooth, and beautifully glossy.