When it comes to full-coverage concealers, two products often dominate the conversation: e.l.f. Camo Concealer and Tarte Shape Tape. Both have loyal followings and claim to provide flawless coverage for dark circles, blemishes, and uneven skin tone. But which one truly covers better? This article breaks down the coverage, formula, wear time, and value of these two popular concealers to help you decide which is right for you.

Coverage Power: Who Reigns Supreme?
e.l.f. Camo Concealer
The e.l.f. Camo Concealer is known for its intense pigmentation. It delivers thick, full coverage that easily conceals discoloration, redness, and imperfections with just a small amount. Its buildable formula allows layering without becoming cakey, making it effective for heavy-duty coverage.
Tarte Shape Tape
Tarte Shape Tape is famous for its ultra-full coverage. It provides a smooth, opaque finish that effortlessly hides dark circles and blemishes. Many users praise its ability to brighten and sculpt the under-eye area while covering flaws in a single swipe.
Coverage Winner: Both concealers offer exceptional full coverage, but Tarte Shape Tape slightly edges out with a creamier, more blendable formula that covers seamlessly without heaviness.
Formula and Texture
e.l.f. Camo Concealer
e.l.f.’s formula is creamy but thicker and sets to a matte finish. It’s lightweight for a full-coverage concealer but can dry quickly, requiring swift blending.
Tarte Shape Tape
Tarte’s concealer has a buttery, creamy texture that blends effortlessly. It’s hydrating without being oily and sets to a natural matte finish that doesn’t emphasize fine lines.
Formula Winner: Tarte Shape Tape’s texture tends to be easier to work with and more forgiving during application.
Longevity and Wear
e.l.f. Camo Concealer
This concealer offers impressive long-lasting wear, particularly when set with powder. It resists creasing and fading for most of the day.
Tarte Shape Tape
Shape Tape is known for all-day wear, maintaining its coverage and finish even through sweat or humidity. It holds up well without oxidizing or cracking.
Wear Winner: Both concealers perform well throughout the day, but Shape Tape is slightly more resistant to environmental factors.
Shade Range and Inclusivity
Both brands offer a wide range of shades catering to various skin tones and undertones. While Tarte’s shade range has been praised for inclusivity, e.l.f. has made significant strides offering diverse options at an affordable price.
Price and Value
- e.l.f. Camo Concealer: Budget-friendly, making it accessible to a broad audience.
- Tarte Shape Tape: Considerably more expensive but often regarded as a luxury concealer worth the investment.
Conclusion: Which Concealer Covers Better?
If you prioritize a concealer with a creamy, blendable formula and all-day wear and don’t mind spending a bit more, Tarte Shape Tape is a standout choice for superior coverage and comfort. However, if you want an effective, full-coverage concealer that performs well and fits a tight budget, e.l.f. Camo Concealer offers excellent value without compromising much on coverage.
Ultimately, both concealers deliver on their promise of full coverage, so your choice will depend on your formula preference, budget, and specific coverage needs.