e.l.f. Cosmetics continues to impress with its blend of affordability, quality, and innovation, making it a favorite among beauty enthusiasts worldwide. As 2025 unfolds, certain e.l.f. products have risen to must-have status thanks to their performance, versatility, and cult following. Whether you’re updating your makeup kit or trying e.l.f. for the first time, here are the top 10 e.l.f. Cosmetics must-haves in 2025 that deserve a spot on your vanity.
1. Poreless Putty Primer
Known as a game-changer for achieving smooth, poreless skin, this primer has maintained its cult status. Its silky texture preps the skin flawlessly, extending the wear of foundation and creating a flawless base.
2. Camo Concealer
A favorite for full coverage and long-lasting wear, the Camo Concealer effectively hides blemishes, dark circles, and redness. It blends easily and works for a variety of skin tones, making it a staple for many.
3. Putty Blush
This cream-to-powder blush offers buildable color and a natural finish. Loved for its ease of use and blendability, it adds a healthy flush of color to cheeks with minimal effort.
4. Wow Brow Gel
A tinted brow gel that thickens and shapes brows while keeping them in place. It’s perfect for creating natural-looking, full brows without the fuss of pencils or powders.
5. Hydrating Face Primer
As skin hydration remains a priority in 2025, this primer is celebrated for its moisturizing benefits while providing a smooth base for makeup application.
6. Halo Glow Setting Powder
This finely milled powder blurs imperfections and sets makeup with a radiant finish, offering a glow that’s perfect for those who want a fresh, luminous look.
7. Illuminating Serum Foundation
Combining skincare benefits with makeup, this foundation offers a lightweight, buildable coverage and a dewy finish that enhances natural radiance.
8. Mad for Matte Eyeshadow Palette
A versatile palette packed with rich, pigmented matte shades. It’s perfect for creating everything from subtle daytime looks to bold, dramatic eyes.
9. Luminous Dewy Mist
A refreshing setting spray that hydrates and adds a subtle glow, keeping makeup looking fresh throughout the day.
10. Matte Lip Color
Available in a range of trendy shades, this matte lipstick is praised for its smooth application, comfortable wear, and long-lasting color payoff.
Final Thoughts
e.l.f. Cosmetics continues to deliver high-quality, innovative products that meet the evolving needs of makeup lovers in 2025. From primers and foundations to brows and lips, these top 10 must-haves showcase the brand’s commitment to inclusivity, affordability, and performance.
Whether you’re a makeup minimalist or a beauty pro, incorporating these e.l.f. favorites into your routine will help you achieve flawless, fresh, and radiant looks all year long.