In the rapidly growing world of clean beauty, mascaras from Tower 28 and ILIA are two of the most talked-about products. Both brands emphasize natural ingredients and safe formulations, promising beautiful lashes without harsh chemicals. But when it comes to performance, wearability, and overall experience, how do these two clean mascaras compare? This article dives into a detailed comparison to help you decide which formula truly reigns supreme.
Brand Philosophy and Clean Beauty Commitment
Both Tower 28 and ILIA are pioneers in the clean beauty movement, offering vegan, cruelty-free, and thoughtfully formulated products.
- Tower 28 Mascara is designed with sensitive eyes in mind, avoiding common irritants and focusing on nourishing ingredients that enhance natural lashes.
- ILIA Mascara blends high-performance makeup with skin-caring ingredients, aiming to offer long-lasting wear while supporting lash health.
Both brands prioritize transparency, clean certifications, and sustainable packaging, appealing to conscious consumers.
Ingredients and Formula
Tower 28 Mascara:
- Uses plant-based waxes and soothing agents like aloe vera.
- Free from parabens, sulfates, phthalates, and synthetic fragrances.
- Lightweight, buildable formula designed to avoid clumping and irritation.
ILIA Mascara:
- Incorporates ingredients like organic beeswax and castor oil to condition lashes.
- Also free of harmful chemicals, with added antioxidants and moisturizers.
- Known for a slightly creamier texture that enhances volume and curl.
Both formulas nourish lashes while delivering color and definition, but ILIA leans slightly more into conditioning benefits with its rich oils.
Brush and Application
- Tower 28 features a curved synthetic bristle brush designed to lift and separate lashes evenly, reaching inner corners with ease.
- ILIA uses a spoolie brush that’s slightly thicker and designed for maximum volume and curl, offering a bold lash effect.
If you prefer length and natural separation, Tower 28’s brush may suit you better. For those wanting more dramatic volume and curl, ILIA’s brush design is a standout.
Performance and Wear
Longevity:
- Tower 28 Mascara lasts through a typical day without flaking or smudging but is not waterproof.
- ILIA Mascara offers long-lasting wear with good resistance to smudging and has a slightly more water-resistant formula, though not fully waterproof.
Finish:
- Tower 28 provides a natural, fluttery lash look with subtle volume.
- ILIA delivers a richer, more voluminous finish that’s still buildable for everyday use.
Suitability for Sensitive Eyes
Both mascaras excel for sensitive eyes and contact lens wearers. Users often praise Tower 28 for its ultra-gentle formula that minimizes irritation, while ILIA balances performance and comfort effectively, though it can feel slightly heavier on very sensitive eyes.
Price Point and Value
- Tower 28 Mascara is generally more affordable, making it accessible for clean beauty newcomers.
- ILIA Mascara is priced at a mid-to-high range but justifies the cost with its blend of performance and skin-loving ingredients.
Final Verdict: Which Clean Mascara Wins?
- Choose Tower 28 Mascara if you want a lightweight, gentle mascara that enhances natural lashes with length and separation, perfect for sensitive eyes and everyday wear.
- Opt for ILIA Mascara if you prefer a richer formula that builds dramatic volume and curl while still prioritizing lash health and clean ingredients.
Both mascaras are excellent clean beauty choices, but your personal lash goals and sensitivity needs will guide the best pick for you. Whether you lean toward Tower 28’s effortless natural look or ILIA’s luxe volumizing effect, you can enjoy the confidence of wearing a safe, non-toxic mascara.
Tips for Best Results
- Always start with clean, dry lashes for smooth application.
- Use an eyelash curler before applying ILIA Mascara for enhanced curl.
- Layer Tower 28 Mascara carefully to build volume without clumps.
With both Tower 28 and ILIA offering standout clean mascaras, you really can’t go wrong. Try samples if possible, and discover which formula aligns with your beauty and wellness values the best!