When it comes to building or upgrading a makeup collection, a well-curated set can make all the difference. Whether you’re just starting out or you’re a seasoned pro, having the right tools and products at your fingertips can streamline your routine and elevate your look. In 2025, beauty brands are focusing on inclusivity, multi-functionality, and sustainability—making this the perfect time to invest in a top-tier makeup set. Here are the top 10 makeup sets for both beginners and pros that stand out for quality, value, and performance.
1. Rare Beauty Soft Glam Essentials Set
Best For: Natural, radiant looks
Selena Gomez’s Rare Beauty continues to dominate in 2025. This essentials set includes a mini liquid blush, lip soufflé, mascara, and concealer—all packed in a sleek travel case. The products are beginner-friendly but also versatile enough for professionals.
2. Fenty Beauty Face & Eye Set
Best For: Full-face versatility
This kit includes Pro Filt’r Foundation, a Killawatt highlighter duo, Snap Shadows eye palette, and Gloss Bomb. Fenty’s wide shade range makes it suitable for all skin tones, and the set is ideal for artists who need reliable performance.
3. e.l.f. Cosmetics Ultimate Beginners Bundle
Best For: Budget-friendly starters
For those new to makeup, this affordable kit includes a primer, foundation, concealer, blush, highlighter, eyeshadow, mascara, and lip gloss. All vegan and cruelty-free, e.l.f. offers amazing value without compromising on quality.
4. Charlotte Tilbury Instant Look in a Palette Set
Best For: Quick glam transformations
Loved by pros and celebrities, this all-in-one palette has everything: bronzer, blush, highlighter, and eyeshadows in complementary shades. Ideal for those who want a polished look in under 10 minutes.
5. NYX Professional Makeup Artist Kit
Best For: Aspiring MUA kits
NYX’s expansive set includes over 35 eyeshadow shades, blushes, contours, and lip colors in one case. Great for learning color theory and experimenting with diverse makeup looks.
6. Tarte Sea Glow and Go Kit
Best For: Dewy, glowy finishes
Tarte’s vegan kit includes a highlighter stick, cream blush, gloss, and concealer infused with skincare benefits. This set is perfect for those who prioritize skin health along with beauty.
7. Pat McGrath Labs Mini Masterclass Set
Best For: Editorial makeup lovers
This pro-level kit features high-pigment shadows, vinyl gloss, and skin-perfecting primer. While it’s a splurge, the artistry and innovation are unmatched, making it a favorite among professionals.
8. Morphe Pro Tools & Palette Set
Best For: Those expanding their skills
Morphe offers a value-packed combo of eye palettes, brushes, and base products. Ideal for artists who need a comprehensive kit without breaking the bank.
9. Makeup by Mario Starter Collection
Best For: Complexion perfection
Mario Dedivanovic’s curated kits focus on sculpting, highlighting, and soft glam. The high-performance formulas and foolproof application techniques make it suitable for all skill levels.
10. Ilia Clean Beauty Starter Set
Best For: Clean beauty fans
This clean, sustainable makeup set includes multi-use sticks, serum foundation, and a tinted lip oil. It’s perfect for minimalist users who still want buildable coverage and color.
Final Thoughts
Choosing the right makeup set depends on your skill level, preferences, and goals. Beginners benefit from streamlined kits with tutorials and easy-to-use products, while pros seek versatility, pigmentation, and performance. With beauty trends evolving toward clean ingredients, inclusive shades, and multifunctional products, these 2025 sets offer something for everyone—no matter where you are on your makeup journey.