Finding the perfect concealer shade can make all the difference between a flawless, natural look and one that appears off or unnatural. Too Faced’s Born This Way Concealer offers a wide range of shades, but selecting the right one for your skin tone and undertone is key to unlocking its full potential. This ultimate guide will help you match your shade perfectly with Born This Way Concealer for radiant, seamless coverage.

1. Understand Your Skin Tone
Before choosing a concealer shade, it’s important to identify your skin tone. Skin tones generally fall into three broad categories:
- Light/Fair
- Medium/Olive
- Deep/Dark
Knowing your overall skin tone helps narrow down the shade families you should explore within the Born This Way range.
2. Identify Your Undertone
Undertones are the subtle hues beneath your skin’s surface that influence how makeup looks on you. The three main undertones are:
- Warm: Yellow, golden, or peachy hues
- Cool: Pink, red, or blue hues
- Neutral: A balanced mix of warm and cool tones
Determining your undertone is crucial because Born This Way Concealer offers shades tailored to each undertone, ensuring a natural finish.
3. How to Determine Your Undertone
- Vein Test: Look at the veins on your wrist—greenish veins suggest warm undertones, bluish or purple veins indicate cool undertones, and a mix suggests neutral.
- Jewelry Test: Gold jewelry usually flatters warm undertones, while silver suits cool undertones. Neutral undertones can wear both well.
- Sun Reaction: If you tan easily, you’re likely warm or neutral. If you burn quickly, you may have cool undertones.
4. Choosing Your Concealer Shade for Different Purposes
- For Concealing Dark Circles: Pick a shade one to two shades lighter than your foundation to brighten and lift the under-eye area.
- For Blemish Coverage: Match the concealer shade exactly to your foundation to camouflage imperfections seamlessly.
- For Highlighting and Contouring: Use concealer shades lighter or darker than your skin tone to add dimension to your face.
5. Test Shades in Natural Light
When possible, swatch concealer shades on your jawline or under your eye in natural daylight. This gives the most accurate representation of how the product will look on your skin.
6. Popular Born This Way Concealer Shades by Skin Tone
- Light/Fair: Vanilla (neutral-warm), Warm Nude (warm)
- Medium/Olive: Sand (neutral), Golden (warm)
- Deep/Dark: Chestnut (neutral), Warm Walnut (warm), Café (cool)
7. Tips for a Perfect Match
- Don’t choose a concealer solely based on online photos—lighting and camera filters can alter color.
- If you’re between two shades, opt for the lighter one for brightening or the darker for blemish coverage.
- Consider buying a sample or mini size to test before committing to a full bottle.
Final Thoughts
Matching your shade perfectly with Born This Way Concealer ensures your makeup looks natural, radiant, and flawless. By understanding your skin tone and undertone, testing in natural light, and considering your coverage needs, you can find your ideal concealer shade with confidence. Use this guide as your roadmap to flawless under-eye brightening, blemish coverage, and facial highlighting every day.