When it comes to high-coverage concealers that deliver flawless results, Too Faced’s Born This Way Concealer and Tarte’s Shape Tape Concealer are two of the most talked-about products on the market. Both promise full coverage, long wear, and a natural finish, but which one truly stands out? This article compares the two fan-favorites head-to-head, helping you decide which concealer wins for your beauty needs.
1. Coverage and Finish
Born This Way Concealer
- Offers full, buildable coverage that looks natural and radiant.
- Provides a dewy, glowing finish that enhances skin’s natural luminosity.
- Ideal for those who want coverage without a heavy or cakey look.
Tarte Shape Tape Concealer
- Known for its extremely full coverage that effectively hides imperfections.
- Matte finish with a slightly powdery feel, great for oilier skin types.
- Provides a more sculpted, flawless look but can be less forgiving on dry skin.
2. Formula and Ingredients
Born This Way Concealer
- Enriched with hydrating ingredients like coconut water, alpine rose, and hyaluronic acid.
- Nourishes and plumps the skin while concealing, suitable for dry and mature skin.
- Lightweight yet moisturizing, minimizing the appearance of fine lines.
Tarte Shape Tape Concealer
- Contains shea butter and mango seed butter for hydration, but the formula is thicker.
- Provides a more matte and longer-lasting effect but can feel drying on some skin types.
- Best suited for normal to oily skin or those who prefer a matte finish.
3. Shade Range and Inclusivity
Born This Way Concealer
- Offers a wide range of shades with options for various undertones, ensuring inclusivity.
- Shades cater well to different skin tones from fair to deep.
Tarte Shape Tape Concealer
- Famous for its extensive and inclusive shade range, praised for matching a wide variety of skin tones and undertones.
- Continues to expand shades to meet diverse consumer needs.
4. Application and Wear
Born This Way Concealer
- Comes with a doe-foot applicator that allows for precise application.
- Blends easily with fingers, brushes, or sponges.
- Lasts well throughout the day, especially when set with powder.
Tarte Shape Tape Concealer
- Also features a large doe-foot applicator for generous product pick-up and easy application.
- Can be a bit thicker, so blending may require a damp sponge for seamless finish.
- Known for its long-lasting wear and strong staying power.
5. Price and Value
- Both concealers fall in the high-end category, but Tarte Shape Tape is often slightly more expensive than Born This Way.
- Considering performance, many find both worth the investment for their coverage and quality.
6. Who Should Choose Born This Way Concealer?
- Those with dry or mature skin seeking hydration and a radiant finish.
- People who prefer a natural, skin-like coverage that feels lightweight.
- Anyone looking for a nourishing formula with skincare benefits.
7. Who Should Choose Tarte Shape Tape Concealer?
- Individuals with oily or combination skin who want a matte, full-coverage finish.
- Those who need a concealer that can last long through busy or humid days.
- Makeup lovers who prefer a sculpted, flawless look with high coverage.
Final Verdict: Which One Wins?
Both Born This Way Concealer and Tarte Shape Tape offer excellent coverage and quality, but the winner depends on your skin type and finish preference. If you want a hydrating, radiant concealer with a natural look, Born This Way is your best bet. If you need maximum coverage with a matte finish that lasts all day, Tarte Shape Tape takes the lead.
Ultimately, both are top-tier concealers with loyal fan bases. Your choice should come down to your specific skin needs and the look you want to achieve.