Kat Von D (now KVD Beauty) revolutionized the makeup world with bold, expressive, and unapologetically artistic products. From her tattoo artistry roots to launching one of the most iconic makeup brands, Kat Von D’s signature look became synonymous with high-pigment, gothic-glam, and fierce femininity. If you’ve ever wanted to recreate that iconic style, this ultimate guide breaks down everything you need—from product picks to application tips.
Step 1: Start with Flawless Skin – Lock-It Foundation
The base of any Kat Von D-inspired look is flawless, matte skin. Use the Lock-It Foundation for full coverage that hides everything from redness to blemishes—even tattoos.
Pro Tips:
- Use a damp beauty sponge or dense brush to buff the product into your skin.
- Start with a thin layer and build only where needed to avoid cakiness.
- Use the Lock-It Hydrating Primer if you have dry skin for smoother application.
Step 2: Sculpt and Define – Contour and Conceal
Kat Von D’s look often features strong bone structure and dramatic definition.
Products to Use:
- Lock-It Concealer Crème or Good Apple Concealer to brighten under the eyes.
- Use a few shades lighter for highlighting, and a few shades darker for contouring.
- Blend seamlessly to create a structured, yet natural sculpt.
Don’t Forget:
- Set with Lock-It Setting Powder to prevent creasing and add longevity.
Step 3: Dramatic Eyes – The Signature Smokey or Winged Look
The eyes are where Kat Von D’s artistry shines. Think dark, sultry smokey eyes, bold winged eyeliner, or even graphic lines.
Must-Haves:
- Tattoo Liner in “Trooper Black” – Ultra-precise and waterproof.
- KVD Beauty Dazzle Vegan Eyeshadow Sticks – For shimmer and intensity.
- Shade + Light Eye Contour Palette – Perfect for building dimension with matte shadows.
Application Tips:
- Smoke out deep browns and blacks in the crease and lower lash line.
- Use Tattoo Liner to create a sharp cat-eye or bold graphic wings.
- Add false lashes or volumizing mascara for intensity.
Step 4: Bold Brows – Strong, Defined Arches
Kat Von D’s signature makeup always includes sharp, sculpted brows.
Try:
- Super Brow Pomade – Available in classic shades and bold colors.
- Use an angled brush to shape, fill, and define brows with clean lines.
Make sure your brows frame the face without overpowering your eye look.
Step 5: Statement Lips – Vampy, Matte, and Long-Wear
The lips are often the boldest part of a Kat Von D look, ranging from deep reds to inky blacks and unexpected hues like navy, green, or grey.
Top Picks:
- Everlasting Liquid Lipstick – Long-wear, matte finish, and transfer-proof.
- Shades like “Vampira,” “Witches,” and “Lolita” are cult classics.
Application Tips:
- Use a lip liner to define the shape before applying lipstick.
- Clean up edges with concealer for a crisp finish.
Step 6: Final Touch – Set and Slay
To lock everything in, finish with a long-lasting setting spray to ensure your bold look stays flawless all day (or night).
Bonus:
- Add highlighter to the tops of your cheekbones, inner eye corners, and brow bones if you want a touch of glow without losing the matte effect.
Customizing the Look: Make It Your Own
Kat Von D’s signature makeup is dramatic and fearless, but don’t be afraid to customize:
- Add rhinestones or graphic liner for a punk-inspired twist.
- Play with color—swap black for electric blue, deep green, or burgundy.
- Experiment with face tattoos or temporary ink designs to complete the aesthetic.
Final Thoughts
Creating a signature Kat Von D makeup look is about more than just products—it’s about self-expression, artistry, and confidence. With her iconic high-performance formulas and cruelty-free ethics, KVD Beauty gives you the tools to be unapologetically bold.
So grab your Tattoo Liner, swipe on a fierce lip, and walk out like you own the night.