Rare Beauty highlighters have become a must-have for beauty lovers worldwide, thanks to their natural glow and high-quality formula. However, with rising popularity comes the risk of counterfeit products flooding the market. Fake Rare Beauty highlighters may look tempting due to lower prices, but they often compromise safety and performance. To help you avoid being scammed, here’s a detailed authenticity checklist to spot a fake Rare Beauty highlighter and ensure you’re buying the real deal.

1. Buy from Official and Trusted Retailers
The easiest way to avoid fake products is purchasing from official Rare Beauty retailers like Sephora, Rare Beauty’s official website, or authorized department stores. Avoid unknown third-party sellers on marketplaces where counterfeits are common.
2. Check the Packaging Quality
Rare Beauty is known for its minimalist yet elegant packaging. When inspecting the box and container:
- Material: Authentic Rare Beauty packaging uses sturdy, high-quality materials with a matte finish. Fakes often use cheap plastic or flimsy cardboard.
- Print Quality: The text and logo should be crisp and clear. Blurry fonts or uneven printing are red flags.
- Labels: Look for correct spelling, consistent fonts, and batch numbers on the box and product.
3. Inspect the Product’s Weight and Texture
A genuine Rare Beauty highlighter has a smooth, creamy texture with a slight liquid consistency designed for easy blending.
- Weight: Authentic products feel weighty and solid in your hand. Counterfeits may feel unusually light or flimsy.
- Texture: If the highlighter feels gritty, overly thick, or separates easily, it’s likely fake.
4. Smell Test
Rare Beauty highlighters have a subtle, almost neutral scent. If your product smells strongly of chemicals, alcohol, or has a rancid odor, it’s a warning sign of a counterfeit.
5. Examine the Shade and Glow
Fake highlighters often fail to match the exact shades Rare Beauty offers. They may appear too glittery, dull, or have uneven pigmentation.
- Test the product on your skin: the authentic formula blends seamlessly and gives a natural, radiant glow without chunky glitter.
6. Price Check: Too Good to Be True?
If you come across a Rare Beauty highlighter being sold significantly below the usual retail price, be cautious. Authentic Rare Beauty products maintain a consistent price point, and steep discounts from unofficial sellers may indicate fakes.
7. Verify Batch Codes and Serial Numbers
Rare Beauty products include batch codes that can be checked online for authenticity. If your highlighter lacks a batch code or the code doesn’t match the product, it’s a red flag.
8. Watch for Poor Application Experience
Authentic Rare Beauty highlighters apply smoothly, blend effortlessly, and wear comfortably all day. If your product feels sticky, doesn’t blend well, or fades unusually fast, it could be counterfeit.
Final Tips for Staying Safe
- Always purchase directly from Rare Beauty’s website or authorized sellers.
- Avoid buying from unofficial social media sellers or suspicious websites.
- If in doubt, compare your product to authentic reviews or swatches from trusted beauty bloggers.
Protect your skin and your glow by staying informed! Using this authenticity checklist, you can confidently enjoy the luminous finish that only a genuine Rare Beauty highlighter can deliver.