Finding the perfect shade of concealer is key to achieving a natural, flawless makeup look. Tarte Shape Tape Concealer offers a wide range of shades designed to suit various skin tones and undertones, but with so many options, choosing the right one can feel overwhelming. This ultimate guide will help you master shade matching with Tarte Shape Tape to brighten, conceal, and enhance your complexion effortlessly.

1. Understand Your Undertone
Before selecting a shade, it’s important to identify your skin’s undertone. Tarte Shape Tape shades come with clear undertone descriptions:
- Cool Undertones: Pink, red, or blue hues.
- Warm Undertones: Yellow, peachy, or golden hues.
- Neutral Undertones: A balance between cool and warm.
Knowing your undertone helps you pick a concealer that blends seamlessly and looks natural.
2. Determine Your Concealer Purpose
Decide what you want your concealer to do:
- Brighten the under-eye area: Choose a shade one to two tones lighter than your foundation.
- Conceal blemishes or redness: Match the concealer as closely as possible to your foundation shade.
- Contour and highlight: Use darker shades for contouring and lighter ones for highlighting specific areas.
3. Use Tarte’s Shade Range Effectively
Tarte Shape Tape offers over 40 shades, each labeled with numbers and undertones. For example:
- Light shades (e.g., Fair, Light) suit fair to light skin tones.
- Medium shades (e.g., Medium, Tan) work well for medium skin tones.
- Deep shades (e.g., Deep, Rich) cater to darker skin tones.
Review the undertone and shade descriptions on Tarte’s official site or retailer pages before purchasing.
4. Test Shades in Natural Light
Whenever possible, test your concealer in natural daylight. Apply a small amount on your jawline or under your eye and blend. The right shade will disappear into your skin without leaving a noticeable line or appearing too stark.
5. Consider Seasonal Changes
Your skin tone may darken in summer and lighten in winter. To maintain a perfect match year-round, consider having two shades: one for your natural skin tone and a lighter one to brighten or highlight.
6. Use Samples or Mini Sizes
If you’re unsure about your shade, try getting samples or purchasing travel/mini sizes first. This allows you to test the concealer’s color and formula before investing in a full-size product.
7. Blend for a Seamless Finish
Even with the perfect shade, blending is essential. Use a damp beauty sponge or a concealer brush to blend Shape Tape seamlessly into your skin for a natural, flawless look.
8. Adjust with Mixers if Needed
If you find your shade is slightly off, you can mix two Shape Tape shades to customize your perfect match. This is especially helpful if your undertone or skin tone falls between two shades.
Final Thoughts
Mastering shade matching with Tarte Shape Tape enhances the concealer’s effectiveness and your overall makeup look. By understanding your undertone, testing shades carefully, and blending skillfully, you can achieve bright, even, and natural-looking coverage every time. With this guide, finding your ideal Shape Tape shade is easier than ever, helping you glow confidently all day long.