When it comes to finding the perfect concealer, two heavyweights stand out in the beauty world: Tarte Shape Tape and Too Faced Born This Way. Both have amassed dedicated fan bases thanks to their impressive coverage and finish, but which one truly takes the crown? In this article, we’ll compare these two popular concealers across key factors like coverage, formula, shade range, wearability, and price to help you decide which one deserves a spot in your makeup bag.
1. Coverage and Finish
Tarte Shape Tape:
Shape Tape is renowned for its full coverage that effortlessly hides dark circles, blemishes, and discoloration. It offers a matte finish that’s smooth without feeling cakey, giving an airbrushed effect. Its thicker texture allows for buildable coverage, making it ideal for those who want maximum concealment.
Too Faced Born This Way:
Born This Way delivers a medium-to-full coverage with a more natural, radiant finish. It has a lightweight, blendable formula that feels more hydrating on the skin, making it a great option for those who prefer a dewy look without sacrificing coverage.
2. Formula and Ingredients
Tarte Shape Tape:
The formula contains hydrating ingredients like shea butter and mango seed butter, which help nourish the skin while delivering coverage. However, its matte finish means it can be a bit drying on very dry or mature skin if not properly prepped.
Too Faced Born This Way:
Born This Way is infused with hyaluronic acid, alpine rose, and coconut water, which provide moisture and skin-smoothing benefits. This makes it more suitable for dry or sensitive skin, offering a comfortable wear without emphasizing texture.
3. Shade Range and Inclusivity
Both brands have expanded their shade ranges significantly:
- Tarte Shape Tape offers over 40 shades with cool, warm, and neutral undertones.
- Too Faced Born This Way also boasts an extensive range with 30+ shades, catering well to various skin tones and undertones.
While both are inclusive, some users feel Too Faced’s undertones feel a bit more natural on a wider range of complexions.
4. Longevity and Wear
Tarte Shape Tape:
Shape Tape is praised for its long-lasting power, holding up well for 10-12 hours without significant creasing or fading. It performs especially well in humid conditions and on oily skin.
Too Faced Born This Way:
Born This Way offers decent longevity, lasting around 8-10 hours. While it’s not as crease-resistant as Shape Tape, it wears comfortably throughout the day, especially when set with powder.
5. Price Point
Both concealers are similarly priced in the mid-range category, generally retailing between $30 and $35. Occasional sales and promotions can make either more affordable.
6. Application Tips
- For Shape Tape, use sparingly due to its thicker consistency and blend quickly with a damp sponge.
- For Born This Way, build coverage gradually and apply with a brush or sponge for a seamless finish.
Final Verdict: Which Concealer Wins?
If you want maximum coverage with a matte, long-lasting finish, Tarte Shape Tape is your go-to. It’s perfect for those with oily or combination skin who need serious concealment.
If you prefer a natural, radiant finish with hydrating benefits, Too Faced Born This Way is an excellent choice, especially for dry or sensitive skin types.
Ultimately, both concealers are outstanding, and your choice depends on your skin type, desired finish, and coverage needs. Trying samples or purchasing travel sizes can help you find your personal winner.