Introduction: More Than Just Shopping
Ulta Beauty is widely known for its extensive range of makeup, skincare, and haircare products. But in 2025, Ulta Beauty is also redefining itself as a full-service beauty destination. With an increasing number of stores offering in-house salon, skin, and brow services, it’s no longer just about what you buy—it’s also about the beauty experiences available. If you’re wondering what services at Ulta Beauty near you are worth trying this year, here’s a breakdown of the top offerings that stand out in 2025.
The Salon at Ulta Beauty: Professional Haircare on Demand
1. Haircuts, Color, and Styling Services
Ulta’s in-store salons offer a full menu of services performed by licensed cosmetologists. Whether you’re looking for a simple trim, balayage, root touch-up, or a blowout for a night out, Ulta’s stylists can deliver salon-quality results using top professional brands like Redken, Olaplex, and Pureology.
2. Conditioning and Scalp Treatments
New in 2025, more Ulta salons are offering deep-conditioning rituals and scalp detox treatments. These services are ideal for customers experiencing dry hair, product buildup, or scalp irritation—issues that have become increasingly common with daily styling.
Skin Services: A Mini Spa Experience
3. Express and Customized Facials
Ulta’s Dermalogica Skin Bars provide a range of facial services, from quick 20-minute glow-boosting sessions to fully customized 60-minute treatments targeting concerns like acne, aging, or dehydration. In 2025, newer stores are even offering LED light therapy add-ons for enhanced results.
4. Skin Mapping and Personalized Consultations
Ulta’s skincare experts use Dermalogica’s Face Mapping technology to assess your skin and recommend targeted treatments and products. This free service is especially helpful for those unsure which skincare routine is right for their skin type.
Brow Services by Benefit: Frame Your Face
5. Brow Waxing and Tinting
The Benefit BrowBar is a signature Ulta service and a customer favorite. With expert brow shaping, waxing, and tinting, you can walk out with perfectly defined brows in under 30 minutes. The service is quick, clean, and often includes tips for brow maintenance at home.
6. Brow Lamination (Select Locations)
In 2025, more Ulta stores are offering brow lamination—one of the hottest brow trends of the year. This treatment gives the brows a fuller, lifted look that lasts several weeks and pairs well with tinting for maximum definition.
Makeup Services: For Special Occasions or Everyday Looks
7. Full-Face Makeup Application
Whether it’s prom, a wedding, or a night out, Ulta’s makeup artists can create a full glam look customized to your preferences. Services often include product recommendations and tips on how to recreate the look at home.
8. Makeup Lessons and Quick Touch-Ups
For those wanting to improve their makeup skills, Ulta offers one-on-one tutorials and express services like eye makeup or foundation matching. These services are ideal for beginners or anyone looking to refresh their routine.
Ear Piercing Services: Quick and Professional
9. Safe Piercings in a Clean Environment
Ulta Beauty has expanded its services to include safe and professional ear piercing in select locations. With trained staff, hypoallergenic jewelry, and sterile techniques, it’s a convenient option for those wanting a quick and reliable piercing experience.
Final Thoughts: What’s Worth Trying?
In 2025, Ulta Beauty is more than just a place to shop—it’s a full-service beauty hub. The in-store salon treatments, skincare services, Benefit BrowBar, and expert makeup applications offer convenience, professional quality, and personalization that are hard to match. Whether you’re looking for a new haircut, glowing skin, or bold brows, Ulta Beauty near you has something worth experiencing this year.