Ulta Beauty has become a one-stop destination for beauty lovers, offering a vast selection of makeup, skincare, haircare, and fragrance products across a wide range of brands and price points. Whether you’re a makeup newbie or a seasoned pro, stepping into an Ulta store can be both exciting and overwhelming. To help you navigate the shelves, here’s a curated list of the top 10 must-buy products you shouldn’t miss when visiting Ulta Beauty near you.
1. Tarte Shape Tape Concealer
Known for its full coverage and long-lasting wear, the Tarte Shape Tape Concealer is a cult favorite for brightening under-eyes and covering blemishes. It blends seamlessly and doesn’t crease, making it a staple for many makeup routines.
2. Urban Decay All Nighter Setting Spray
For makeup that lasts all day and night, the Urban Decay All Nighter Setting Spray is a go-to. It locks in your look with a lightweight, non-sticky formula that controls oil and prevents fading.
3. Olaplex No. 3 Hair Perfector
Ulta offers an extensive haircare range, and the Olaplex No. 3 Hair Perfector stands out as a must-have treatment for repairing damaged, dry, or chemically treated hair. It strengthens hair from within and improves texture over time.
4. Too Faced Better Than Sex Mascara
For dramatic lashes with intense volume and length, the Too Faced Better Than Sex Mascara remains a bestseller. Its hourglass-shaped brush coats every lash for a bold, glamorous effect.
5. The Ordinary Niacinamide 10% + Zinc 1%
Skincare enthusiasts rave about this budget-friendly serum that targets blemishes, minimizes pores, and controls excess oil. The Niacinamide + Zinc serum from The Ordinary is a versatile addition to any skincare routine.
6. Laura Geller Baked Balance-n-Brighten Foundation
A unique baked foundation that color-corrects and delivers a radiant finish, Laura Geller’s Balance-n-Brighten Foundation is ideal for those who want lightweight, buildable coverage with a natural glow.
7. Benefit Cosmetics Hoola Matte Bronzer
The classic Benefit Hoola Bronzer is perfect for adding a natural sun-kissed warmth without shimmer. It’s easy to blend and suits a variety of skin tones, making it a versatile staple.
8. Mario Badescu Facial Spray with Aloe, Herbs & Rosewater
This refreshing mist hydrates and soothes the skin throughout the day. Mario Badescu’s Facial Spray is loved for its calming properties and ability to set makeup or provide a quick moisture boost.
9. Anastasia Beverly Hills Brow Wiz
For precise, natural-looking brows, the Brow Wiz is a fan favorite. Its fine tip allows you to mimic hair strokes effortlessly, filling in and shaping brows with a long-lasting finish.
10. CeraVe Hydrating Facial Cleanser
A gentle yet effective cleanser, CeraVe Hydrating Facial Cleanser removes dirt and makeup without stripping moisture. It’s formulated with ceramides and hyaluronic acid, ideal for maintaining skin’s natural barrier.
Final Thoughts
Whether you’re refreshing your makeup kit or exploring new skincare options, these top 10 must-buy products at Ulta Beauty combine quality, popularity, and value. Next time you visit your nearest Ulta store, keep this list handy to make the most of your shopping experience and discover some new favorites!