Buying swimwear can sometimes feel pricey, but knowing when and where to shop can save you a bundle. Seasonal sales are the perfect opportunity to snag stylish bikinis, one-pieces, and cover-ups at discounted prices. Whether you’re planning ahead for next summer or looking to refresh your swimwear collection now, understanding the best times and places for deals will help you get more for less. Here’s a guide to the top seasonal swimwear sales and where to find them.
1. Best Times of Year for Swimwear Sales
End of Summer Clearance (August – September)
- Retailers aim to clear out summer inventory to make room for fall merchandise.
- This is the prime time to find deep discounts, often 50% off or more.
- Great for buying swimwear to stash away for next year or for late-season beach trips.
Early Spring Sales (March – April)
- Stores begin launching new swimwear lines and offer early promotions to attract shoppers.
- Discounts might not be as steep as end-of-season sales but you’ll find fresh styles at reasonable prices.
- Ideal for shoppers who want the latest trends without paying full price.
Holiday Sales Events
- Black Friday, Cyber Monday, Memorial Day, and Labor Day often feature special swimwear deals.
- These sales can offer significant savings both in-store and online.
- Signing up for newsletters from your favorite brands can give you early access to these sales.
2. Top Stores for Seasonal Swimwear Deals
Department Stores (Macy’s, Nordstrom, Bloomingdale’s)
- Department stores typically carry a wide variety of brands and styles.
- Seasonal sales here include clearance racks and coupon deals.
- Loyalty programs often provide additional discounts or early sale access.
Specialty Swimwear Retailers (Swimsuits For All, Everything But Water)
- These stores focus exclusively on swimwear and related accessories.
- They often have seasonal sales with a strong focus on fit and size inclusivity.
- Great for finding specialty cuts and styles that might not be available elsewhere.
Online Retailers (Amazon, ASOS, Zappos)
- Online shops frequently have flash sales and seasonal discounts.
- They offer the convenience of trying multiple brands without leaving home.
- Look for free shipping and easy return policies during sale seasons.
3. Tips to Maximize Savings During Sales
- Sign Up for Email Lists: Many stores send exclusive coupons and early sale alerts to subscribers.
- Use Cashback and Coupon Sites: Combine store sales with cashback offers or additional promo codes.
- Shop Off-Season: Buying swimwear in the fall or winter often yields the best prices.
- Check Return Policies: Make sure sale items are returnable or exchangeable in case the fit isn’t perfect.
4. Consider Quality Over Quantity
While it’s tempting to buy many pieces during sales, focus on quality.
- Durable fabrics and good construction mean your swimsuit will last multiple seasons.
- Investing in a few high-quality pieces can save money over time compared to buying several low-quality suits.
Conclusion
Seasonal swimwear store sales are the ideal chance to refresh your beach wardrobe without overspending. Knowing when sales occur and which retailers offer the best deals can help you shop smarter. From end-of-summer clearance events to early spring promotions and holiday discounts, there are plenty of opportunities to find stylish swimwear at a fraction of the price. With a little planning and savvy shopping, you can enjoy both great style and great savings year-round.
