How to Spot Authentic FitFlop Sandals: Avoiding Fakes

FitFlop sandals are celebrated worldwide for their comfort, innovative design, and durability. Unfortunately, their popularity has also made them a target for counterfeiters. Buying fake FitFlops not only means sacrificing comfort but also potentially damaging your feet due to poor quality materials and construction. This guide will help you learn how to spot authentic FitFlop sandals and avoid purchasing counterfeit products.


Why Buying Authentic FitFlop Sandals Matters

Authentic FitFlop sandals are engineered with patented ergonomic technology that supports foot health and provides exceptional comfort. Counterfeit versions often use subpar materials that lack proper cushioning, arch support, and durability, leading to discomfort and potential injury. Supporting genuine products also means supporting ethical manufacturing practices.


Check the Packaging and Labels

One of the easiest ways to verify authenticity is by examining the packaging:

  • Original Box: Authentic FitFlops come in a sturdy, branded box with clear logos, barcodes, and product details.
  • Tags and Labels: Genuine sandals have tags attached that include model names, size, country of manufacture, and a barcode. Fake products often have misspelled words or poorly printed labels.
  • Instruction Leaflet: Many authentic FitFlops include a leaflet with care instructions and warranty information.

Inspect the Logo and Branding Details

FitFlop’s branding is consistent and precise:

  • Logo Placement: The FitFlop logo should be embossed or printed cleanly on the footbed, sole, and sometimes on the straps.
  • Font and Design: Counterfeits often have logos with incorrect fonts, uneven spacing, or blurry prints.
  • Heel and Sole: Check for the FitFlop logo stamped or molded on the outsole and heel area with sharp detail.

Examine the Quality of Materials and Construction

The quality of materials can reveal a lot about the sandal’s authenticity:

  • Footbed Comfort: Authentic FitFlops use patented Microwobbleboard or Iqushion cushioning technology. The footbed should feel soft yet supportive, not hard or cheap.
  • Stitching and Seams: Genuine sandals have neat, even stitching with no loose threads or glue residue.
  • Strap Material: Real FitFlop straps are made from premium leather, synthetic leather, or neoprene, depending on the model. Fake ones often use flimsy or stiff materials.
  • Weight: Authentic FitFlops generally have a balanced weight — not too heavy or overly light.

Verify the Seller and Price

  • Authorized Retailers: Purchase FitFlops from official stores, the brand’s website, or reputable retailers to reduce the risk of fakes.
  • Too Good to Be True Prices: Extremely low prices or large discounts on popular models are often a red flag for counterfeit products.
  • Customer Reviews: Check reviews and ratings of the seller to see if previous buyers reported authenticity concerns.

Check for Serial Numbers and Authenticity Cards

Some FitFlop models include a serial number or authenticity card:

  • Serial Number: Look inside the sandal or on the box for a serial number that can be verified through customer service or the official website.
  • Authenticity Card: A genuine card will have clear branding and contact details for verification.

Trust Your Senses: Look, Feel, and Smell

  • Look: Authentic FitFlops have a premium finish with no uneven edges, discoloration, or cheap-looking glue marks.
  • Feel: The sandals should feel sturdy and comfortable when you try them on.
  • Smell: Genuine leather FitFlops smell like real leather, not plastic or chemicals.

What to Do If You Suspect Fake FitFlop Sandals

  • Contact Customer Support: Reach out to FitFlop’s official customer service with product details and photos.
  • Return or Report: If purchased from an online marketplace, request a return or report the seller for counterfeit goods.
  • Avoid Using: Fake sandals may cause foot pain or injury, so it’s best to avoid wearing them.

Conclusion: Protect Your Feet with Genuine FitFlop Sandals

Spotting authentic FitFlop sandals involves paying close attention to packaging, logos, material quality, and seller credibility. By staying informed and cautious, you can avoid fakes and enjoy the exceptional comfort and durability that only genuine FitFlops provide. Always invest in authenticity to protect your feet and ensure a great walking experience every step of the way.