The New Balance 327 is a popular sneaker known for its vintage style and modern comfort, making it a frequent target for counterfeiters. With so many replicas flooding the market, it’s important to know how to identify authentic pairs to avoid wasting money on fakes. This guide will provide key tips to help you spot fake New Balance 327 shoes and ensure you’re purchasing genuine products.
Examine the Packaging Carefully
Authentic New Balance 327 sneakers come in a sturdy, well-printed box featuring the brand logo and clear labeling. Check for:
- High-quality printing: Blurry or misspelled text is a red flag.
- Correct size labels: Ensure the sizing matches New Balance’s official format.
- Box integrity: Fakes often have flimsy or damaged boxes.
Always compare the packaging with official images from New Balance to spot inconsistencies.
Inspect the Materials and Craftsmanship
New Balance is known for high-quality materials and solid construction. Look for:
- Suede and nylon quality: Genuine 327s use premium suede that feels soft and durable; fakes may have cheap, stiff materials.
- Stitching: Authentic shoes feature clean, even stitching with no loose threads.
- Sole and outsole: Check for proper bonding and durable rubber soles that match official design patterns.
Poor craftsmanship often indicates counterfeit products.
Check the Logo and Branding Details
Brand logos and markings are key authenticity indicators:
- “N” Logo: The iconic “N” on the side should be symmetrical, with clean edges and consistent stitching.
- Tongue and insole branding: Look for clear and crisp New Balance logos; blurry or off-center prints suggest fakes.
- Heel tab: The heel branding should align perfectly with official designs and feel sturdy.
Verify the Shoe’s Weight and Comfort
Counterfeit New Balance 327 sneakers often use inferior materials, making them lighter or heavier than originals. Authentic pairs feel balanced and comfortable due to the cushioned midsole and quality construction. If the shoe feels unusually stiff, flimsy, or heavy, it might be fake.
Use the SKU and Model Number to Confirm Authenticity
Every New Balance shoe has a unique SKU (stock keeping unit) number and model code printed inside the tongue label. Cross-check this number with New Balance’s official website or trusted retailers to verify the model. Mismatched or missing codes are a major warning sign.
Purchase from Authorized Retailers
To minimize the risk of buying fake sneakers, purchase your New Balance 327s from authorized sellers such as:
- Official New Balance stores and website
- Reputable sporting goods stores
- Trusted online marketplaces with verified sellers
Avoid deals that seem too good to be true, especially from unknown sellers or auction sites.
Conclusion
Spotting fake New Balance 327 shoes requires careful attention to details like packaging, materials, branding, and authenticity codes. By thoroughly inspecting these elements and purchasing from reliable sources, you can ensure your sneakers are genuine. Staying informed protects your investment and lets you enjoy the comfort and style that come with authentic New Balance 327 sneakers.
