In today’s massive sneaker market, Adidas shoes are not just fashion statements—they’re collectibles and performance essentials. Unfortunately, their popularity has made them a major target for counterfeiters. Fake Adidas shoes are everywhere, from sketchy websites to online marketplaces and even some physical retailers. If you’re investing in a pair, it’s crucial to know how to tell real from fake. Here’s a comprehensive guide to help you spot counterfeit Adidas sneakers before you buy.
1. Check the Seller’s Reputation
Before even looking at the shoes, evaluate who’s selling them.
- Official Retailers: Buy directly from Adidas, authorized stores, or verified resellers like Foot Locker, JD Sports, or StockX.
- Online Marketplaces: On platforms like eBay or Facebook Marketplace, check reviews, seller ratings, and the age of the account.
- Too Good to Be True: If the deal looks suspiciously cheap, it probably is.
2. Inspect the Box and Packaging
Original Adidas shoes come in a sturdy, well-printed box that matches the branding of the specific line (like Originals or Yeezy).
- Label Check: The box label should match the size, color, style code, and barcode of the shoes inside.
- Inserts and Tissue Paper: Authentic pairs usually come with quality tissue paper and tags. Counterfeits often skip these or use flimsy materials.
- Misprints or Typos: Spelling errors or inconsistent fonts are common red flags.
3. Examine the Adidas Logo and Branding
The Adidas logo is a critical detail that counterfeiters often get wrong.
- Logo Style: Depending on the product line, Adidas uses different logos (Trefoil, Performance, or Originals). Make sure the logo is appropriate for the model.
- Font & Alignment: Authentic logos are precisely printed or embroidered. Fake shoes might have blurred logos, misalignment, or incorrect font weight.
- Three Stripes: The positioning, spacing, and stitching of the three stripes should be clean and symmetrical.
4. Analyze the Shoe Construction and Materials
Genuine Adidas shoes are made from high-quality materials and are manufactured with precision.
- Stitching: Look for even, clean stitches. Loose threads, glue marks, or uneven seams are red flags.
- Material Feel: Originals use premium leather, mesh, or knit depending on the model. If the material feels cheap or plasticky, it’s probably fake.
- Insole Branding: Check the insole print—fake shoes often have faded, poorly printed logos.
5. Inspect the Tags and Style Code
Every authentic Adidas pair has a unique style code printed on the inside label and on the box.
- Matching Codes: The code inside the shoe must match the code on the box. Search the style code online—if nothing shows up, that’s a bad sign.
- Label Consistency: Watch for odd spacing, incorrect font, or country codes that don’t match the product.
6. Sole Quality and Boost Foam (if applicable)
Certain Adidas models like the UltraBoost use proprietary Boost foam.
- Boost Texture: Real Boost midsoles have a soft, bouncy feel and a pebble-like texture. Fake versions are often hard and overly smooth.
- Outsole Design: Compare the tread and grip pattern to official images. Counterfeit soles often have inaccurate molds.
7. Smell and Weight Test
- Smell: Authentic Adidas shoes have a clean, neutral scent. Fakes often have a strong chemical or plastic odor.
- Weight: Originals feel balanced and solid. Fakes are usually lighter due to cheap materials.
8. Use Legit Check Services or Apps
If you’re unsure, turn to technology or experts:
- Legit Check Apps: Apps like Legit Check by Ch or CheckCheck help verify sneaker authenticity.
- Community Forums: Reddit subs like r/sneakers or sneaker Facebook groups can offer advice from experienced collectors.
- In-Person Authentication: Some sneaker stores or resell shops offer legit checks for free or a small fee.
Conclusion
Spotting fake Adidas shoes requires a keen eye and a bit of research, but it’s worth the effort to protect your investment. By examining the packaging, stitching, logos, and seller’s reputation, you can avoid being scammed and ensure you’re getting the real deal. When in doubt, always buy from reputable sources and don’t be afraid to ask questions. In the sneaker world, authenticity isn’t just about the look—it’s about quality, performance, and pride in what you wear.
