The New Balance 327 has quickly become a go-to sneaker for fashion-forward individuals and sneaker enthusiasts alike. With its retro-inspired design and comfortable construction, it’s no surprise this silhouette remains a staple in many wardrobes. To keep your pair looking fresh and performing at its best, proper care and maintenance are essential. Below, we’ll walk you through effective cleaning methods and daily maintenance tips to extend the life of your New Balance 327s.
Why Proper Care Matters
The New Balance 327 features a blend of suede, nylon, and rubber—materials that require different cleaning techniques. Without regular upkeep, dirt buildup and improper storage can cause premature wear, discoloration, and a loss of structure. Cleaning and caring for your shoes properly not only keeps them looking stylish but also preserves their comfort and durability.
Basic Cleaning Supplies You’ll Need
Before you begin cleaning, gather the following supplies:
- Soft-bristled brush (old toothbrush works well)
- Microfiber cloth or clean towel
- Mild soap or sneaker cleaner
- Warm water
- Suede brush and eraser (for deeper suede cleaning)
- Paper towels or shoe trees (for drying and reshaping)
Step-by-Step Cleaning Guide
1. Remove the Laces and Insoles
Start by taking out the laces and insoles. These can collect a lot of grime and should be cleaned separately. Soak the laces in warm soapy water, and if the insoles are removable, gently clean them with a damp cloth and allow them to air dry.
2. Dry Brush Loose Dirt
Use a soft-bristled brush to gently remove surface dirt and dust from the upper, midsole, and outsole. This step ensures you don’t rub dirt deeper into the fabric when cleaning with water.
3. Spot Clean the Nylon
Mix a small amount of mild soap with warm water. Dip a microfiber cloth or sponge in the solution and gently scrub the nylon areas. Be careful not to oversaturate the material.
4. Clean the Suede Carefully
Use a suede brush or eraser to lift out stains and revive the nap of the suede. Never use water directly on suede—it can cause water stains and damage the texture.
5. Wipe Down the Outsole
Use the soapy solution and a tougher brush to scrub the rubber outsole. This is the most durable part of the shoe, so you can apply more pressure here.
6. Dry Properly
Pat the shoes dry with a clean towel and stuff them with paper towels or insert shoe trees to maintain shape. Let them air dry away from direct sunlight and heat sources to prevent shrinking or warping.
Maintenance Tips to Keep Them Looking New
Use a Protective Spray
After cleaning, consider applying a suede and fabric protector spray. This helps repel dirt and water, making future cleanings easier and reducing stains.
Store Them Properly
Always store your 327s in a cool, dry place. Avoid cramped, damp spaces, and use shoe trees to help retain their shape if you’re not wearing them regularly.
Rotate Your Sneakers
Wearing the same pair daily speeds up wear. Rotate your shoes to let them breathe and recover between wears.
Quick Wipe-Downs Between Wears
If your shoes get a little dusty or dirty from daily wear, a quick wipe with a dry brush or cloth can prevent buildup and reduce the need for deep cleaning sessions.
What to Avoid
- Washing machines and dryers – These can warp the structure and damage delicate materials.
- Harsh chemicals or bleach – They can cause discoloration and material breakdown.
- Over-wetting the suede – Moisture can stain or harden suede over time.
- Storing in sunlight or near heat – This may fade colors and weaken adhesives.
Final Thoughts
With the right care routine, your New Balance 327 sneakers can maintain their sharp looks and supportive feel for years to come. Whether you wear them daily or reserve them for special outfits, keeping them clean and protected ensures your investment lasts. A little maintenance goes a long way in keeping your kicks as iconic as the day you unboxed them.
