Target continues to be a go-to destination for fashion-forward swimwear, offering on-trend bikinis at affordable prices. As we step into 2025, the bikini trends at Target are all about bold expression, inclusivity, and comfort without sacrificing style. From retro revivals to earthy color palettes, here’s what to expect in the latest swimwear offerings and how to stay ahead of the curve.
1. High-Waisted and Vintage-Inspired Silhouettes
One of the standout trends for 2025 is the return of vintage-inspired cuts, especially high-waisted bikini bottoms. These styles offer more coverage while flattering a range of body types. Expect to see modern takes on retro fits with updated prints, ruching, and belt details that bring a chic, tailored look to the beach.
2. Cut-Outs and Asymmetrical Designs
Asymmetry is having a major moment in swimwear. One-shoulder bikini tops, keyhole cut-outs, and uniquely shaped bands add drama and visual interest. Target’s upcoming collections will feature playful, edgy cut-outs that make a statement while still being practical and wearable for sunbathing or swimming.
3. Earthy and Muted Color Palettes
While neon had its time, 2025 is shifting toward more grounded tones. Think terracotta, olive green, cocoa brown, dusty rose, and soft cream hues. These earth-inspired shades evoke a relaxed, natural vibe and pair beautifully with gold-tone accessories or woven coverups for a boho-chic beach look.
4. Bold Prints and Pattern Play
While neutrals dominate the color story, Target is also leaning into bold patterns for those who love to stand out. Look for animal prints like zebra and leopard, vibrant florals, retro stripes, and abstract geometrics. Mixing and matching tops and bottoms with complementary prints is another trend that continues to gain traction.
5. Textured Fabrics and Ribbed Detailing
Smooth swim fabrics are being joined by tactile textures like ribbed knits, crinkle materials, and waffle fabrics. These subtle design details add a luxe feel and elevate even the most minimalist bikini designs. Ribbed bikinis, in particular, are comfortable, flattering, and effortlessly stylish.
6. Sustainability and Eco-Friendly Options
Target is expanding its commitment to sustainability by introducing more eco-conscious bikinis made from recycled materials. These swimsuits not only help reduce environmental impact but also maintain the high standards of style and durability shoppers expect. Keep an eye out for tags noting recycled content or sustainable practices.
7. Inclusive Sizing and Adaptive Swimwear
Another major shift is Target’s growing range of inclusive swimwear. In 2025, expect more sizes, better fits, and thoughtful designs that cater to a broader audience. From plus-size to adaptive swimwear options, Target is embracing diversity and ensuring everyone can find a bikini that fits and flatters.
Conclusion
Target’s bikini trends for 2025 are a blend of comfort, style, and mindful design. With high-waisted silhouettes, earthy tones, bold patterns, and sustainable fabrics, this year’s collections reflect a more thoughtful approach to fashion. Whether you prefer minimalist chic or vibrant prints, there’s a Target bikini that will help you feel confident, stylish, and ready for sun-drenched adventures.
