When browsing for swimwear at Macy’s, you’ll find an impressive range of options—from affordable private label brands to high-end designer swimwear. But what exactly sets these two categories apart? Is the higher price tag of designer pieces always justified, or can Macy’s in-house collections hold their own in style and quality? In this guide, we break down the key differences to help you make a smarter, more informed swimsuit purchase this season.
What Is Macy’s Private Label Swimwear?
Macy’s private label brands are exclusive in-house lines designed specifically for the department store. These include well-known names like:
- Hula Honey
- Bar III
- INC International Concepts
- Island Escape
- Aqua Green
These lines aim to deliver trendy, accessible, and affordable swimwear with wide style options and regular seasonal updates.
What Defines Designer Swimwear?
Designer swimwear at Macy’s includes premium brands such as:
- Michael Kors
- Lauren Ralph Lauren
- Trina Turk
- Tommy Hilfiger
- Calvin Klein
These brands focus on high-end materials, signature design aesthetics, and structured fits. You’re often paying for the brand’s reputation, unique prints, and superior craftsmanship.
Key Differences: Private Label vs Designer
1. Price Point
- Private Label: Most swimsuits range from $30 to $70, often with frequent promotions or BOGO deals.
- Designer: Expect to pay $80 to $200+ for a single piece, though sales and coupons may apply during seasonal events.
Verdict: Private labels win on affordability and value-for-money basics.
2. Quality of Materials
- Private Label: Uses standard blends like nylon/spandex. Good stretch and fit, though not as durable over multiple seasons.
- Designer: Often features luxury fabric blends, enhanced lining, and UV-resistant or quick-dry materials for better longevity.
Verdict: Designers take the edge for quality and fabric technology.
3. Fit and Construction
- Private Label: Generally mass-produced sizing; less contouring or shaping.
- Designer: Tailored fits, better tummy control, built-in bras, and strategic seaming for a more flattering silhouette.
Verdict: Designer suits tend to offer better support and body shaping.
4. Style and Design
- Private Label: Follows current trends—bold prints, cutouts, and youthful aesthetics.
- Designer: Focuses on signature styles, sophisticated cuts, and timeless elegance (though still trend-aware).
Verdict: Private labels are more trend-forward; designers favor classic appeal.
5. Size Range and Inclusivity
- Private Label: Many Macy’s brands offer extended sizes and tummy control options, especially in the Island Escape and Bar III lines.
- Designer: Limited plus-size availability; sizing may run smaller and less inclusive overall.
Verdict: Macy’s private labels win in inclusivity and size range.
Which Should You Choose?
Your choice between Macy’s private label and designer swimwear ultimately depends on your needs and budget:
| You Should Choose | If You Want |
|---|---|
| Private Label | Budget-friendly fashion, trend experimentation, and wider size options. |
| Designer Swimwear | Long-lasting investment, elegant tailoring, and higher-end materials. |
Final Thoughts
Both Macy’s private label and designer swimwear have their strengths. If you’re shopping for a stylish, affordable suit that looks good and performs decently, Macy’s in-house brands deliver great value. If you’re seeking elevated design, luxury feel, and premium fit, investing in designer swimwear might be worth the splurge—especially for special vacations or long-term wear.
No matter which route you take, Macy’s offers something for every budget, body, and style.
