Target swimwear is known for its stylish designs, affordability, and inclusive sizing. But even the best-made swimsuits can wear out quickly without the right care. Whether you’re lounging by the pool or swimming at the beach, your suit is exposed to salt, chlorine, sunscreen, and sun—all of which can break down fabric and fade color over time. With just a few simple steps, you can extend the life of your Target swimwear and keep it looking fresh all season long.
Rinse Immediately After Use
The moment you’re done swimming, give your swimsuit a good rinse in cool, fresh water. Chlorine, saltwater, and even sunscreen can weaken swimwear fabric. Rinsing right away helps wash away harmful chemicals and body oils before they can do any damage.
Hand Wash with Mild Detergent
Avoid throwing your suit into the washing machine. Instead, hand wash it in a sink or basin using cold water and a gentle detergent made specifically for delicates or swimwear. Harsh detergents and hot water can cause the fabric to stretch, fade, or pill over time.
Pro tip: Avoid fabric softeners, bleach, and stain removers—these can break down the elastane (spandex) in the suit and shorten its lifespan.
Gently Squeeze—Don’t Wring
After washing, gently press the water out of your swimsuit. Never wring or twist it—this can stretch out the fibers and ruin the shape. Lay the suit flat on a clean towel, roll it up, and press to absorb excess water.
Air Dry Out of Direct Sunlight
Lay your swimsuit flat to dry in a shaded, well-ventilated area. Avoid direct sunlight, which can cause fading and fabric breakdown. Also steer clear of clothes dryers, as the high heat can damage the elastic fibers.
Avoid hanging: Hanging a wet swimsuit can cause it to stretch out, especially if it’s heavy with water.
Rotate Between Multiple Suits
If you’re swimming often, consider rotating between a few different Target swimsuits. This gives each suit time to return to its original shape and fully dry between uses, which helps maintain elasticity and fit.
Store Properly Between Uses
When your swimsuit is clean and completely dry, store it in a cool, dry drawer or container. Avoid keeping it in a plastic bag or damp towel for long periods—this can lead to mold and odor buildup.
Watch Where You Sit
Rough surfaces like pool edges, decks, or stone benches can cause snags and pilling on the seat of your swimsuit. Lay down a towel before sitting to protect the fabric from friction damage.
Sunscreen Application Tips
While sunscreen is essential for skin protection, it can stain or degrade swimwear fabric if not fully absorbed. Apply sunscreen 15–20 minutes before putting on your suit to reduce residue transfer.
Summary: Quick Care Checklist
- ✅ Rinse after every wear
- ✅ Hand wash with mild detergent
- ✅ Gently squeeze out water—no wringing
- ✅ Air dry flat, out of the sun
- ✅ Rotate suits if swimming frequently
- ✅ Store dry and flat
- ✅ Avoid rough surfaces
- ✅ Apply sunscreen before dressing
By following these care tips, your Target swimwear will stay vibrant, supportive, and flattering all summer long—helping you get the most out of your purchase season after season.
