How to Care for Your Chanel Swimsuit: Maintenance Tips for Luxury Swimwear

Owning a Chanel swimsuit is not just a fashion statement—it’s an investment in luxury, style, and craftsmanship. To preserve its beauty and prolong its life, proper care is essential. Unlike fast-fashion swimwear, Chanel pieces require thoughtful handling to maintain their shape, fabric quality, and intricate details. In this article, we share expert tips for cleaning, storing, and caring for your Chanel swimsuit so it remains stunning season after season.


1. Rinse Immediately After Use

Whether you’re swimming in the ocean or lounging by a chlorinated pool, salt and chemicals can damage high-end fabrics over time. Always rinse your Chanel swimsuit in cold, clean water immediately after wearing it. This helps remove harsh residues that can degrade the material, fade colors, and loosen stitching.


2. Hand Wash Only—Never Machine Wash

Chanel swimsuits are crafted with delicate materials that do not tolerate machine washing. Use a mild detergent specifically designed for delicates or lingerie. Gently hand wash your swimsuit in cool water, taking care not to scrub or twist the fabric. Harsh movements can stretch or warp the suit’s structure and damage embellishments like chains, logos, or trims.


3. Avoid Harsh Chemicals and Detergents

Stay away from bleach, stain removers, or heavy-duty detergents, as they can strip the color and weaken the fibers. Opt for gentle, pH-balanced soaps or lingerie wash products. For swimsuits with metal detailing, such as Chanel’s signature chain accents, ensure no residue remains after washing to prevent tarnish or rust.


4. Dry Flat—No Wringing or Hanging

Wringing out your swimsuit can stretch the fabric and damage its elasticity. Instead, lay it flat on a clean, dry towel and gently press to remove excess water. Then reshape and allow it to air dry flat in a shaded area, away from direct sunlight or heat, which can cause fading and fabric breakdown.


5. Store Properly Between Seasons

When swim season is over, store your Chanel swimsuit with care. Avoid folding it in a way that creases embellishments or padded areas. Use acid-free tissue paper between folds if necessary. Place it in a breathable fabric garment bag or a drawer away from direct sunlight, humidity, or moths. Never store swimwear while it’s still damp.


6. Rotate Usage to Prevent Wear

If you own multiple Chanel swimsuits, rotating them will reduce stress on a single piece and extend the life of each one. Avoid wearing the same swimsuit day after day, especially in saltwater or chlorine, which accelerates wear and tear.


7. Be Mindful of Rough Surfaces

Avoid sitting directly on rough pool decks, concrete, or wooden benches. The delicate materials used in Chanel swimwear—like stretch nylon, lycra blends, or silk-infused fabrics—can snag easily. Carry a towel or sarong to sit on and prevent unnecessary damage.


8. Check for Damage Regularly

Inspect your swimsuit for signs of wear, such as loose threads, pilling, or stretching. Addressing small issues early—like resewing a loose logo patch or gently shaving pills—can prevent them from becoming major problems later.


Conclusion: Luxury Deserves Thoughtful Care

Caring for your Chanel swimsuit isn’t just about preserving fabric—it’s about respecting the design, artistry, and quality behind every piece. With the right maintenance routine, your swimsuit will remain as luxurious and striking as the day you bought it. By treating it with the same elegance and attention to detail that went into its creation, you’ll ensure it remains a standout in your wardrobe for years to come.