ASOS has become a go-to destination for trendy and affordable swimwear, loved by customers worldwide for its wide variety of styles and inclusive sizing. Every year, certain pieces capture the hearts of shoppers, becoming true favorites. Whether it’s because of their flattering fit, standout design, or versatile wearability, these top swimwear styles have made waves in 2025. Let’s explore the most popular ASOS swimwear pieces of the year and what makes them so special.
1. The Ribbed High-Leg Bikini Set
One of the year’s biggest hits, the ribbed high-leg bikini set combines comfort with style effortlessly. Customers rave about the soft textured fabric and the flattering high-cut bottoms that elongate legs and accentuate curves.
Why it’s a favorite:
- Stretchy, breathable ribbed fabric
- Adjustable straps and ties for a perfect fit
- Available in multiple colors from classic black to bright coral
Perfect for everyday beachwear or pool parties, this bikini set has become a wardrobe staple.
2. Cut-Out One-Piece Swimsuit
ASOS’s cut-out one-piece swimsuits are a bold choice for fashion-forward swim lovers. These suits feature strategic cut-outs that add a sexy edge while maintaining the comfort and coverage of a one-piece.
Customer-loved features:
- Sculpting design that flatters all body types
- Unique asymmetric cut-outs for a modern look
- Supportive underwire or padded cups in select styles
This piece is popular for its mix of elegance and allure, ideal for poolside events or summer festivals.
3. Smocked Bandeau Bikini Top
The smocked bandeau top is a customer favorite for its charming retro-inspired design and versatility. Paired with matching bottoms or mixed with prints, it offers a flirty yet comfortable style.
What shoppers love:
- Stretchy smocked fabric that hugs the body
- Strapless design great for no-tan lines
- Cute ruffle or tie details that add personality
The bandeau top pairs well with high-waisted or cheeky bottoms, making it a versatile choice.
4. Sporty Zip-Up One-Piece
For those who want function and fashion, the sporty zip-up one-piece has been a top pick this year. Combining the sleekness of activewear with swimwear, it’s great for water sports or casual lounging.
Key highlights:
- Front zip closure for easy wear
- High neckline and racerback for added support
- Chlorine-resistant fabric for durability
This swimwear appeals to the active crowd and those who love a minimalist, modern aesthetic.
5. Animal Print Bikini Set
Animal prints continue to dominate trends, and ASOS’s animal print bikini set is no exception. Whether it’s leopard, zebra, or snake print, these pieces are bold, stylish, and have been bestsellers throughout the year.
Why it stands out:
- Eye-catching prints that elevate any beach look
- Mix-and-match friendly designs
- Supportive cuts like underwire tops and high-waisted bottoms
Perfect for making a statement, this set is popular among fashion-conscious shoppers.
6. Tie-Dye Swimsuits
The tie-dye trend has translated perfectly to swimwear, with ASOS offering a range of tie-dye bikinis and one-pieces that have captured customer attention.
Loved for:
- Unique color combinations and patterns
- Soft, stretchy fabric that fits comfortably
- Playful and nostalgic vibe
These pieces offer a fresh and youthful look for laid-back summer days.
7. Eco-Friendly Recycled Swimwear
With growing awareness of sustainability, ASOS’s eco-friendly swimwear made from recycled materials has become a customer favorite. These pieces combine ethics with style.
Popular features:
- Made from recycled nylon or polyester
- Minimalist designs and earth-tone colors
- Durable and soft on the skin
Shoppers appreciate supporting sustainable fashion without sacrificing style.
8. Underwire Bikini Tops
For those needing extra support, ASOS’s underwire bikini tops have been a hit. Offering shape, lift, and style, these tops work perfectly for larger busts or anyone wanting a structured fit.
Customer praise:
- Comfortable underwire construction
- Adjustable straps and closures for perfect fit
- Stylish prints and classic solids available
They are often paired with high-rise or cheeky bikini bottoms for flattering silhouettes.
9. Neon Color Swimwear
Bright neon colors are a huge trend this year, and ASOS’s neon swimwear pieces are among the most purchased. These bold hues are perfect for turning heads at the beach or pool.
Highlights:
- Vibrant shades of green, pink, orange, and yellow
- Sleek cuts like triangle tops and cheeky bottoms
- Great for mixing and matching with neutrals or other brights
Neon lovers adore these pieces for their fun, energetic vibes.
10. Wrap-Style One-Piece
Finally, the wrap-style one-piece swimsuit combines elegance with flattering shaping. This style features a faux wrap front or side ties that define the waist beautifully.
Why it’s loved:
- Flattering silhouette for all body types
- Comfortable fabric with slight stretch
- Can double as a bodysuit with shorts or skirts
This versatile piece transitions well from beachwear to casual summer outings.
Final Thoughts
ASOS’s most popular swimwear pieces of the year reflect a mix of bold trends, inclusive designs, and thoughtful details. Whether you prefer timeless classics or fashion-forward statements, the customer favorites offer something for everyone. These pieces aren’t just about looking good—they’re about feeling confident and comfortable all summer long. If you’re looking to update your swimwear collection, starting with these bestsellers is a guaranteed way to stay stylish and on-trend.
