Dressing your bridal party in gorgeous gowns doesn’t have to mean draining everyone’s wallet. Today’s online retailers are offering stylish, high-quality bridesmaid dresses at surprisingly affordable prices—many under $100—that rival designer looks. Whether you’re planning a grand ballroom wedding or a backyard celebration, there are plenty of budget-friendly options that look luxe.
Here’s a guide to finding affordable bridesmaid dresses online that feel elevated without the hefty price tag.
1. Choose Rich Fabrics and Finishes
When shopping on a budget, fabric choice is key. Satin, velvet, chiffon, and crepe often appear more expensive than they are—especially in deeper tones like emerald, navy, burgundy, and champagne. Look for details like pleating, ruching, or subtle shimmer to elevate the overall look.
2. Opt for Simple, Elegant Silhouettes
Clean lines and timeless shapes tend to feel more luxurious than overly trendy designs. A-line gowns, wrap dresses, and off-the-shoulder styles can flatter a variety of body types and look like they cost double the price. Minimalism, when done right, reads effortlessly chic.
3. Top Budget-Friendly Retailers for Luxe-Looking Dresses
Birdy Grey
Birdy Grey is a cult favorite for affordable bridesmaid dresses under $100. Their satin and chiffon gowns have a designer feel, and the color options are on-trend and wedding-worthy.
Revelry
With an inclusive size range and lush fabric options like velvet and crepe, Revelry delivers custom-fit dresses that look luxe but remain affordable—especially thanks to their try-before-you-buy program.
Lulus
Known for its trendy styles, Lulus carries bridesmaid dresses that are perfect for fashion-forward weddings. Their under-$100 options often feature elegant cuts and high-end fabrics that look way more expensive than they are.
Azazie
Azazie offers custom sizing, making their affordable dresses look tailored and polished. Their huge selection of styles, colors, and fabric finishes means there’s something for every wedding aesthetic.
4. Match the Color to the Vibe
Luxury often comes down to perception—and color plays a big role. Opt for colors that feel sophisticated, such as muted mauves, dusty blues, deep greens, and warm taupes. These hues look rich in photos and give off an elevated aesthetic.
5. Accessorize Thoughtfully
Even the most affordable dress can feel high-end with the right styling. Consider:
- Statement earrings or dainty layered necklaces
- Coordinated heels or elegant flats
- Soft curls, updos, or sleek ponytails
- Matching bouquets or floral accessories
Accessories add cohesion and polish without needing to spend more on the dress itself.
6. Keep an Eye Out for Sales and Samples
Many bridal retailers have frequent sales, clearance sections, or seasonal promotions. Sign up for newsletters to receive early access and exclusive discounts. Some also offer sample sales where you can score dresses at steep discounts.
7. Check Real Wedding Photos and Reviews
Before buying, look at customer photos and read reviews. Seeing dresses on real people helps you visualize how they’ll appear on your bridesmaids—and ensures they live up to the “luxury on a budget” standard.
Final Thoughts
You don’t need to break the bank to achieve a glamorous bridesmaid look. With the right retailers, thoughtful styling, and a focus on quality over quantity, you can dress your bridal party in stunning gowns that are affordable and luxurious. The result? A photo-ready, red carpet-worthy lineup—without the designer price tags.