The Best Swimwear Sales of the Season: Where to Shop

Finding the perfect swimsuit can be challenging, but it’s even better when you can snag it at a discounted price. Whether you’re looking to update your swimwear collection or prepping for a beach vacation, catching the right swimwear sale can save you a lot of money. From high-end designer swimsuits to trendy and budget-friendly options, there are tons of sales happening year-round. In this article, we’ll guide you to the best swimwear sales of the season and where to shop for the best deals.

1. Nordstrom: Best for Designer Swimwear

Why Shop Nordstrom’s Swimwear Sale?

Nordstrom is known for carrying a wide variety of designer swimwear, and during their seasonal sales, you can find swimsuits from top brands at discounted prices. Whether you’re after high-quality one-piece swimsuits, bikinis, or cover-ups, Nordstrom’s sale section is packed with options.

• What to Look for: During sales, you’ll find discounts on premium swimwear brands like Tory Burch, Kate Spade, and Tommy Bahama. If you’re shopping on a budget, the in-house brands like Halogen and BP. also offer stylish and affordable options.
• Sale Timeframes: Keep an eye on the Anniversary Sale (held in July) and Winter Sale (held in January), where swimwear is discounted as much as 40% off.

Shopping Tips:

• Take advantage of free shipping and returns with Nordstrom’s generous return policy.
• Browse through their clearance section for the deepest discounts on swimsuits from previous seasons.

2. Lulus: Best for Trendy and Affordable Swimwear

Why Shop Lulus’ Swimwear Sale?

Lulus is a go-to destination for stylish and affordable swimwear that’s perfect for fashion-forward beachgoers. They often offer incredible sales on swimsuits and beach accessories. Whether you’re shopping for a classic bikini or a chic one-piece, Lulus’ swimwear sales provide the opportunity to grab trendy pieces at budget-friendly prices.

• What to Look for: Lulus often offers sales on swimsuits in fun prints, bold colors, and flattering cuts. If you’re looking for something trendy, their sale section is the place to go.
• Sale Timeframes: Lulus frequently holds flash sales, especially during holidays like Memorial Day, Labor Day, and Black Friday.

Shopping Tips:

• Join Lulus’ email list to receive exclusive sale alerts and promotions.
• Use promo codes or coupons to score even deeper discounts on sale items.

3. Amazon: Best for Affordable Swimwear with Wide Variety

Why Shop Amazon’s Swimwear Sale?

Amazon is one of the largest retailers offering a massive selection of swimsuits at incredibly affordable prices. The best part? They have deals for every budget, from budget-friendly options to higher-end brands. Shopping during their swimwear sales ensures you get a great swimsuit without breaking the bank.

• What to Look for: Browse through a wide range of swimwear brands like Speedo, Baleaf, and Glamorise. Amazon offers everything from supportive one-pieces to fun bikinis and activewear swimsuits.
• Sale Timeframes: Watch for Amazon’s Prime Day in July and Black Friday sales for huge discounts on swimwear.

Shopping Tips:

• Use Amazon’s customer reviews to find the best swimsuits for fit, comfort, and durability.
• Consider purchasing multi-piece sets or mix-and-match bikinis, which offer a better deal than buying individual pieces.

4. Target: Best for Budget-Friendly Swimwear

Why Shop Target’s Swimwear Sale?

Target has long been known for offering stylish, affordable swimsuits that cater to all body types. During their sales, you can grab comfortable swimsuits from brands like Ava & Viv, Merona, and Xhilaration at deep discounts. If you’re on the hunt for versatile swimwear, Target’s swimwear sales are a must-visit.

• What to Look for: During Target’s sales, you’ll find flattering swimsuits, from tankinis to full-coverage one-pieces. Plus, Target also has a fantastic collection of swim accessories like cover-ups, beach bags, and sandals.
• Sale Timeframes: Look for deals during Target’s annual swimsuit clearance after the summer months, and around Black Friday and Cyber Monday.

Shopping Tips:

• Be on the lookout for buy-one-get-one deals or markdowns on seasonal swimwear in the clearance section.
• Use the Target app for additional savings and personalized discounts.

5. Old Navy: Best for Comfortable and Affordable Basics

Why Shop Old Navy’s Swimwear Sale?

Old Navy is a favorite for casual, comfortable, and affordable swimwear. Known for offering a wide range of sizes (including plus sizes), Old Navy’s swimwear sales are perfect for finding basic swimsuits with flattering cuts and simple designs. Whether you’re looking for a practical one-piece or a laid-back bikini, Old Navy’s prices and sales make it easy to stock up for the season.

• What to Look for: Affordable, quality basics, such as solid-colored tankinis, high-waisted bikinis, and tummy-control swimsuits.
• Sale Timeframes: Old Navy’s summer clearance sale and end-of-season markdowns often feature large discounts.

Shopping Tips:

• Old Navy frequently offers 50% off during seasonal sales, so keep an eye out for email promotions.
• Combine sales with credit card rewards to stack up your savings.

6. Zara: Best for Chic, Fashion-Forward Swimwear

Why Shop Zara’s Swimwear Sale?

For those who love trendy and fashion-forward swimwear, Zara is the ultimate destination. Zara’s swimwear collection offers an elegant and modern twist on classic styles, often incorporating bold prints and high-fashion cuts. Their swimwear sales are the perfect opportunity to score designer-quality pieces without the designer price tag.

• What to Look for: Trendy swimsuits with unique details, like high-neck swimsuits, crochet cover-ups, and swimsuits with asymmetrical cuts.
• Sale Timeframes: Zara’s swimwear sales often coincide with their seasonal clearance after summer and during end-of-season promotions.

Shopping Tips:

• Zara’s sale items often sell out quickly, so be sure to check their website frequently or sign up for notifications about new markdowns.
• Consider purchasing classic colors or neutral-toned swimsuits that can be worn for multiple seasons.

7. Swimsuits for All: Best for Plus-Size Swimwear Sales

Why Shop Swimsuits for All?

Swimsuits for All specializes in swimwear for all body types, with a particular focus on providing stylish and supportive swimsuits in plus sizes. The brand’s seasonal sales offer significant discounts on swimsuits that flatter curvier bodies without sacrificing style.

• What to Look for: Flattering one-piece swimsuits, supportive bikinis, and swimsuits with tummy control or shaping features.
• Sale Timeframes: Keep an eye out for their holiday sales and year-end clearance for big discounts.

Shopping Tips:

• Join their email list to receive exclusive offers and discounts.
• Look for bundles or sets, which often come at a better price than buying individual items.

Final Thoughts: Where to Shop Smart for Swimwear Sales

With these top stores offering swimwear sales, you have plenty of options to find the perfect swimsuit at a great price. Whether you prefer trendy, luxury, or budget-friendly swimsuits, you’ll find something that suits your style, size, and budget. Be sure to watch out for seasonal discounts, holiday sales, and online-only deals to maximize your savings and score the best swimwear for the summer. Happy shopping!