The 1970s were a revolutionary era for makeup, embracing natural beauty, expressive eyes, and playful experimentation. From earthy tones to bold eyeliner, the decade offered a range of styles that continue to inspire modern beauty trends. Recreating these iconic 70’s makeup looks allows you to celebrate retro glamour while putting a contemporary spin on timeless classics. Here’s a list of the top 10 70’s makeup looks to try today.
1. Earth-Toned Eyeshadow
Earth tones defined much of 1970s makeup:
- Shades: Brown, bronze, terracotta, and muted greens.
- Application tips: Blend lightly across the lid for a natural, sun-kissed effect.
- Modern twist: Pair with a nude lip for a soft, everyday look.
Earth-toned eyeshadow is versatile and effortlessly chic, perfect for both casual and evening wear.
2. Graphic Eyeliner
The 70s embraced playful and bold eyeliner styles:
- Trends: Winged lines, double wings, and creative shapes around the eyes.
- Colors: Black and deep brown were classics, while blues and greens added fun accents.
- Tip: Keep the rest of the makeup minimal to let the eyes stand out.
Graphic eyeliner captures the experimental spirit of the decade.
3. Natural, Feathered Brows
Brows in the 70s were soft and natural:
- Style: Gently arched, slightly thick, and brushed upwards.
- Products: Brow gels or powders that define without harsh lines.
- Modern adaptation: Maintain a natural brow shape for an effortless, 70s-inspired look.
Soft brows complement bold eyeshadow and add balance to the face.
4. Frosted or Nude Lips
Lip trends focused on understated elegance:
- Shades: Soft pinks, peaches, and nude tones.
- Finishes: Frosted or subtle gloss for a natural shine.
- Tip: Pair nude lips with dramatic eyes for a balanced look.
Frosted lips embody the 70s emphasis on effortless beauty.
5. Subtle Blush
Cheeks in the 70s were softly flushed:
- Shades: Coral, peach, or muted pink.
- Application: Lightly sweep across the apples of the cheeks for a natural glow.
- Tip: Blend well to avoid harsh lines, maintaining the era’s soft aesthetic.
Soft blush enhances features while keeping the focus on eyes and lips.
6. Shimmery Highlight
A subtle shimmer added dimension to the 70s look:
- Areas: Brow bones, cheekbones, and inner corners of the eyes.
- Products: Cream highlighters or soft powders.
- Modern touch: Combine with matte shadows for a contemporary retro finish.
Shimmer adds gentle radiance without overpowering the natural vibe.
7. Smoky Brown Eyes
Smoky eyes in earthy shades were popular:
- Colors: Browns, coppers, and taupes.
- Application: Smudge along the lash line and blend upward for soft drama.
- Tip: Pair with nude lips for classic 70s elegance.
This versatile style works for day or night, maintaining retro charm.
8. Pop of Color
Bright accents were occasionally used in the 70s:
- Examples: Turquoise liner, lavender shadows, or subtle pink on the lower lash line.
- Tip: Keep the rest of the makeup neutral to highlight the pop of color.
- Modern adaptation: Adds playful vibrancy while honoring retro aesthetics.
A pop of color makes the look fresh and fun for today’s trends.
9. Soft Smoky Lashes
Mascara defined eyes without heavy falsies:
- Technique: Apply multiple coats to upper lashes for volume, keeping lower lashes minimal.
- Products: Brown or black mascara for subtle drama.
- Tip: Focus on separation to mimic the soft, natural 70s look.
Soft smoky lashes highlight eyes without overpowering other features.
10. Minimalist Glam
Less was sometimes more in the 70s:
- Focus: Natural skin, soft eyes, and subtle lips.
- Products: Lightweight foundation, neutral eyeshadow, and soft lip gloss.
- Modern adaptation: Perfect for achieving retro-inspired elegance in everyday settings.
Minimalist glam emphasizes effortless beauty while capturing 70s sophistication.
Final Thoughts
The 1970s offered a wide range of makeup looks, from bold eyeliner to natural, earthy palettes. Recreating these iconic styles today allows you to blend retro charm with modern techniques, creating fresh yet timeless looks. Whether you prefer soft, understated beauty or playful, expressive accents, 70s makeup continues to inspire contemporary trends and offers endless opportunities for creative experimentation.