The 1970s were a transformative decade for beauty, with makeup styles ranging from earthy matte tones to dazzling disco shimmer. Both finishes held their place in defining the era’s look, and today, recreating 70s-inspired makeup means knowing when to go matte and when to shine. Choosing the right products depends on your desired aesthetic and the occasion.
The Allure of Matte in the 70s
Matte products were central to the natural, bohemian-inspired side of 70s beauty. Earthy eyeshadows in shades of brown, beige, and soft peach created understated elegance. Matte bronzers and blushes gave definition without sparkle, while nude matte lips completed the effortlessly chic look. This trend reflected the decade’s growing love for simplicity and authenticity, often associated with the hippie and folk movements.
The Power of Shimmer and Disco Glam
On the other end of the spectrum, shimmer defined the nightlife of the 70s. Disco makeup thrived on metallic eyeshadows, frosted lipsticks, and glitter that caught the light on the dance floor. Shimmery products added instant drama, turning everyday looks into bold statements. Gold, silver, and iridescent hues became must-haves, setting the stage for makeup as a form of self-expression and celebration.
How to Choose Between Matte and Shimmer
When deciding between matte and shimmer for your 70s-inspired look, consider the setting and vibe:
- Daytime or casual events: Matte products give a natural finish that feels fresh and understated.
- Nighttime or parties: Shimmer delivers a dazzling effect, perfect for channeling disco glam.
- Balanced looks: Many modern recreations combine both—matte base products with shimmering eyeshadows or glossy lips for dimension.
Modern Product Recommendations
Today’s beauty industry offers improved formulas that make both finishes easier to wear:
- Matte products now come in lightweight, blendable textures that avoid the chalky finish of older formulas.
- Shimmer products feature finely milled pigments and long-lasting creams, reducing fallout and maximizing glow.
Combining these with primers and setting sprays ensures your retro-inspired look lasts while remaining skin-friendly.
Final Thoughts
The beauty of 70s makeup lies in its versatility. Matte looks embody the natural, grounded side of the decade, while shimmer captures its vibrant nightlife. Whether you’re aiming for boho chic or full disco glam, the right balance of matte and shimmer can help you recreate the timeless magic of the 70s while keeping your look fresh and modern.