The 1970s were a decade of contrast, freedom, and self-expression. Makeup in this era reflected the cultural shifts of the time, ranging from soft bohemian naturalism to dazzling disco drama. Whether you’re looking for inspiration for a themed event, photoshoot, or simply want to embrace retro beauty, understanding the key trends of 70s makeup is essential.
The Natural Glow of the Early 70s
At the start of the decade, the hippie and boho movements shaped beauty ideals. Skin was kept fresh, glowing, and nearly bare. Lightweight foundations, soft blush in peach or terracotta tones, and minimal contouring created an effortless look. Lips often stayed nude or softly tinted with sheer peach or rose shades, enhancing natural features rather than masking them.
The Power of Earth Tones
Earth tones dominated everyday makeup, symbolizing a return to nature and simplicity. Brown, copper, taupe, and warm orange eyeshadows were staples for both casual and evening looks. These shades worked harmoniously with bronzed cheeks and natural lip colors, creating a grounded yet chic appearance. The look was versatile and easy to adapt for different skin tones.
The Rise of Disco Glam
By the mid-to-late 70s, disco culture brought a surge of glitter, shimmer, and metallic finishes. Eyes became the main focus, adorned with silver, gold, and bold jewel-toned shadows like blue, green, and purple. Paired with dramatic eyeliner and long lashes, these looks shimmered under dance floor lights. Frosted lipsticks and high-shine glosses completed the disco-ready vibe.
Bold Eyeliner and Lashes
The 70s were also about bold definition. Thick eyeliner—often applied to both top and bottom lash lines—helped create dramatic eyes. Graphic wings, smudged kohl, and even colored liners made strong appearances. Lashes were amplified with layers of mascara or false eyelashes, giving eyes a wide and captivating look.
Iconic 70s Lips
Lip trends varied throughout the decade. The natural look leaned toward nude and peach tones, while disco nights called for glossy berry reds and frosted pinks. Shiny, high-impact lips were just as important as shimmery eyes, making lip gloss a beauty essential.
Makeup Icons of the Decade
Celebrities like Cher, Farrah Fawcett, Bianca Jagger, and Diana Ross defined 70s beauty. Their signature looks—ranging from Cher’s dramatic smokey eyes to Farrah’s bronzed glow—set the stage for countless trends. These icons continue to influence modern beauty, proving the staying power of 70s aesthetics.
Final Thoughts
The 1970s offered a rich variety of makeup styles, from earthy minimalism to bold, glittering glamour. By blending natural tones with daring eye looks and glossy lips, this decade redefined beauty as a form of self-expression. Today, 70s makeup remains a timeless source of inspiration, reminding us that beauty can be both grounded and fearless.