When shopping for makeup at Ulta, many beauty enthusiasts often compare brands to find products that best suit their needs. Il Makiage and Tarte Cosmetics are two popular brands known for their quality foundations and concealers, but they cater to slightly different preferences. This article compares Il Makiage and Tarte Cosmetics to determine which brand offers better coverage, helping you make an informed choice.
Brand Overview: Il Makiage and Tarte Cosmetics
Il Makiage
Il Makiage is renowned for its high-coverage, long-lasting makeup products. Its flagship foundation, Woke Up Like This, promises a demi-matte finish with full coverage that blurs imperfections and stays put throughout the day. The brand focuses heavily on technology, using the MatchCo AI foundation quiz to provide precise shade matches.
Tarte Cosmetics
Tarte Cosmetics emphasizes natural ingredients and skin-friendly formulas. Their foundations and concealers aim for medium to full coverage with a natural, radiant finish. Known for cruelty-free, eco-conscious products, Tarte offers versatile options suited for everyday wear and special occasions.
Foundation Coverage Comparison
Il Makiage Foundation
Il Makiage foundations are celebrated for their full coverage and ability to conceal blemishes, redness, and uneven skin tone effectively. The formula provides a smooth, demi-matte finish that controls oil and minimizes shine, making it especially suitable for oily and combination skin types. It delivers a flawless, airbrushed look that lasts for hours without caking or cracking.
Tarte Cosmetics Foundation
Tarte foundations generally provide buildable medium to full coverage with a focus on a natural, radiant glow. Products like the Shape Tape foundation and Amazonian Clay line offer excellent coverage while feeling lightweight and breathable. The finish tends to be more luminous, ideal for those seeking a healthy, glowing complexion rather than an ultra-matte effect.
Concealer Coverage and Performance
Il Makiage Concealer
The Il Makiage Power Concealer is highly pigmented, offering full coverage that brightens under-eye areas and conceals imperfections seamlessly. It has a creamy texture that blends easily and resists creasing, maintaining its coverage for long hours.
Tarte Cosmetics Concealer
Tarte’s Shape Tape concealer is well-known for its medium to full coverage with a slightly creamy yet lightweight formula. It brightens and evens out skin tone effectively but leans toward a more natural finish compared to Il Makiage’s heavier coverage.
Shade Range and Inclusivity
Both Il Makiage and Tarte offer extensive shade ranges at Ulta, catering to diverse skin tones and undertones. Il Makiage’s AI matching system helps users find their perfect foundation shade online, while Tarte provides a wide spectrum of shades with undertone details available in stores and online.
Texture and Wearability
Il Makiage’s formulas are designed to deliver long-lasting, matte to demi-matte coverage, which can feel heavier on the skin but is ideal for full coverage needs. Tarte’s products tend to be lighter and more breathable, suitable for those who want effective coverage without the feeling of heavy makeup.
Price Point and Availability
Both brands are positioned in the mid to high price range at Ulta, with Il Makiage often slightly higher due to its luxury branding and technology integration. Both offer regular promotions and are widely available online and in physical Ulta stores.
Conclusion: Which Brand Offers Better Coverage?
- Il Makiage is the go-to choice if you want maximum, full coverage with a demi-matte finish and long wear, perfect for those who prefer a flawless, photo-ready look.
- Tarte Cosmetics provides excellent buildable medium to full coverage with a more natural, radiant finish, ideal for everyday wearers who want coverage that feels light and skin-friendly.
Ultimately, the better coverage depends on your personal preferences for finish, formula weight, and wearability. Both brands offer impressive products at Ulta that cater to different makeup needs and styles.