Il Makiage and Fenty Beauty are two of the most influential makeup brands available at Ulta Beauty. Both brands have gained attention for their inclusive shade ranges, innovative products, and distinct approaches to beauty. This article compares the two brands to determine which one delivers better results for Ulta shoppers.
Brand Overview: Il Makiage and Fenty Beauty
Il Makiage is a luxury cosmetics brand known for its precision and customization. Its standout feature is the AI-powered MatchCo foundation quiz designed to find the perfect shade. The brand emphasizes high-coverage foundations, concealers, and glam products that create flawless finishes.
Fenty Beauty, launched by Rihanna, revolutionized inclusivity with an extensive 50-shade foundation range at launch and a diverse product lineup. It focuses on natural radiance, wearable formulas, and versatility, catering to a wide audience with its broad product offering.
Foundation: Shade Range and Performance
Il Makiage offers over 40 foundation shades tailored to many undertones, featuring a demi-matte finish with full coverage and long-lasting wear. The foundation blends smoothly and is suitable for oily and combination skin types. Its AI-based quiz aids online shade matching, though in-store testing can improve accuracy.
Fenty Beauty provides 50 shades with an emphasis on diversity, delivering a natural to soft matte finish and medium, buildable coverage. The foundation is lightweight, breathable, and comfortable for daily use, with easy access to shade testers both online and in stores.
When comparing the two, Il Makiage excels in delivering intense coverage and long-lasting wear, while Fenty Beauty offers a wider shade selection with a focus on natural finish and everyday comfort.
Product Variety and Innovation
Il Makiage primarily focuses on high-coverage base products like foundation and concealer, complemented by glamorous eyeshadows, lipsticks, and primers. Its innovation centers around technology-driven shade matching.
Fenty Beauty boasts a broader product range including foundation, concealers, bronzers, highlighters, blushes, lipsticks, and skincare items. Known for innovative products such as Match Stix and Killawatt highlighters, Fenty emphasizes versatility and ease of use.
Fenty Beauty’s extensive lineup and innovative offerings make it a more comprehensive brand for those seeking an all-in-one makeup collection.
Pricing and Accessibility at Ulta
Il Makiage positions itself as a luxury brand with a slightly higher price point. Its products are available in select Ulta stores and online, often paired with promotions. While the online matching quiz is convenient, some customers find in-store testing essential for best results.
Fenty Beauty is moderately priced and widely stocked across Ulta stores and online. It frequently offers promotions and gifts with purchase, enhancing its accessibility to a broad customer base.
Fenty Beauty holds an advantage in affordability and widespread availability at Ulta.
Wearability and User Experience
Il Makiage is favored for bold, full-coverage looks ideal for special occasions and glam styles. Its foundation is praised for longevity and suitability for oily and combination skin but may feel heavier for everyday use.
Fenty Beauty’s formulas prioritize comfort and breathability, making them suitable for daily wear. Its products support a natural glow with buildable coverage, accommodating both casual and glam looks.
Fenty Beauty is better suited for everyday use and comfort, while Il Makiage appeals to those seeking a striking, flawless finish.
Conclusion
Il Makiage and Fenty Beauty each offer strong advantages at Ulta. Il Makiage delivers luxury, full coverage, and a tech-forward approach to foundation matching. Fenty Beauty provides a broader product range, greater accessibility, and comfortable, natural-looking makeup suited for everyday wear. The choice between them depends on desired coverage, product variety, and price point preferences.