In the world of clean beauty, finding products that combine performance with skin-friendly ingredients can feel like striking gold. Tower 28 Beauty, known for its commitment to non-toxic formulas and inclusive shades, has been gaining buzz—especially for its mascara. But does the Tower 28 Mascara live up to the hype? In this review, we’ll explore everything you need to know about this clean beauty favorite and help you decide if it deserves a spot in your makeup bag.
What Is Tower 28 Mascara?
Tower 28’s mascara is designed to offer a clean, cruelty-free alternative to traditional mascaras that often contain harsh chemicals and irritants. Marketed as gentle enough for sensitive eyes and contact lens wearers, it aims to provide volume, length, and definition without compromising on safety or ethical standards.
- Clean beauty certified
- Formulated without: parabens, sulfates, phthalates, synthetic fragrance
- Cruelty-free and vegan
- Suitable for sensitive eyes and contact lens wearers
Packaging and Brush Design
The mascara comes in a sleek, minimalist tube that reflects the brand’s youthful, fresh aesthetic. The wand features a curved, synthetic bristle brush designed to coat lashes evenly and lift them for natural-looking volume. The brush is flexible enough to reach both inner and outer lashes without clumping.
Performance: What to Expect
When it comes to the actual wear, Tower 28 Mascara offers:
- Lengthening and separation: The formula elongates lashes and helps prevent clumping, creating a fanned-out effect.
- Buildable volume: You can layer the mascara for more intensity without it feeling heavy or sticky.
- Wear time: Lasts through a typical day without significant smudging or flaking.
- Removal: Easily removes with gentle makeup remover, minimizing irritation.
However, the mascara isn’t designed to be waterproof, so it may not hold up during intense sweating or tears.
Ingredients and Clean Beauty Benefits
A standout feature of Tower 28 Mascara is its ingredient list, which focuses on nourishing and safe components:
- Plant-based waxes help condition lashes while providing structure.
- Soothing ingredients like aloe vera help calm the delicate eye area.
- Free from common irritants found in many conventional mascaras, making it a great choice for sensitive skin types.
The commitment to clean beauty means you can feel confident wearing this mascara daily without worrying about harmful chemicals or irritation.
User Experience: Pros and Cons
Pros:
- Gentle on eyes, suitable for sensitive skin and contact lens wearers
- Natural, buildable volume and length without clumps
- Easy to remove with regular makeup remover
- Clean, vegan, and cruelty-free formula
- Stylish, minimalist packaging
Cons:
- Not waterproof, so may smudge during heavy sweating or water exposure
- Some users may desire more dramatic volume or curl
How Does It Compare to Other Clean Mascaras?
Compared to other clean beauty mascaras on the market, Tower 28 offers a solid balance of performance and ingredient safety. While some clean mascaras struggle with delivering lasting volume or smudge-proof wear, Tower 28 stands out for its ease of use and comfortable wear. If you prioritize gentle formulas but still want noticeable lash enhancement, it’s a strong contender.
Final Verdict: Is Tower 28 Mascara Worth It?
If you’re searching for a clean beauty mascara that’s gentle, effective, and ethical, Tower 28 Mascara definitely deserves your attention. It delivers natural-looking length and volume with a formula that respects your skin and eyes. While it may not replace a dramatic waterproof option for special occasions, it’s perfect for everyday wear, especially for those with sensitive eyes or who value clean ingredients.
For fans of clean beauty and makeup minimalism, Tower 28 Mascara is worth trying—proving that you don’t have to sacrifice quality for purity.
Tips for Best Application
- Start with a clean lash line and apply from the root to the tip in a zigzag motion for even coverage.
- Allow the first coat to dry slightly before layering to build volume without clumping.
- Use an eyelash curler beforehand if you want extra lift and curl.
Tower 28 Mascara blends clean beauty values with reliable performance, making it a worthy addition to your makeup routine if you care about both your lashes and the ingredients you wear.