Tower 28 Mascara is celebrated for its clean, gentle formula that enhances lashes while keeping them healthy. While it naturally provides length and separation, you can easily boost your lash volume with the right application techniques. This ultimate guide will walk you through step-by-step tips and tricks to get maximum volume using Tower 28 Mascara without clumping or weighing down your lashes.

Why Choose Tower 28 Mascara for Volume?
Before diving into application tips, it’s worth noting why Tower 28 Mascara is a great choice for volumizing:
- Buildable, lightweight formula that lets you layer without stiffness
- Curved synthetic brush designed to coat every lash evenly and lift them naturally
- Clean ingredients nourish lashes and reduce breakage over time
- Safe for sensitive eyes and contact lens wearers
Now, let’s get into how you can amplify your lash volume using this clean beauty favorite.
Step 1: Prep Your Lashes
Volume starts with a clean base. Remove any old makeup and gently curl your lashes with an eyelash curler. Curling lifts lashes upward, creating an instant volumizing effect that enhances mascara application.
Step 2: Choose the Right Amount of Product
Avoid overloading the brush, which can lead to clumping. When you pull the wand out of the tube, wipe off excess mascara on the edge to ensure an even coating. This helps you build volume gradually and smoothly.
Step 3: Apply the First Coat with a Wiggle Motion
Starting at the root, place the mascara wand against your lashes and wiggle it side to side while moving upward. This technique separates lashes and deposits more product at the base for thicker-looking volume. Avoid just brushing straight up to prevent clumps.
Step 4: Layer for Intensity
Allow the first coat to dry slightly (about 20-30 seconds), then apply a second or third coat using the same wiggle motion. Layering builds volume without heaviness, creating a lush, full lash effect.
Step 5: Don’t Forget the Lower Lashes
For a balanced, wide-eyed look, lightly coat your lower lashes. Use the tip of the wand to apply a thin layer, avoiding over-application which can lead to smudging.
Step 6: Comb Through with a Lash Brush (Optional)
If lashes stick together, gently separate them with a clean lash comb or spoolie. This step enhances volume by defining each lash and removing any clumps.
Step 7: Finish with a Lash Primer (Optional)
For extra volume, consider using a clean lash primer before applying Tower 28 Mascara. This adds thickness and length, helping the mascara adhere better and amplify the volumizing effect.
Bonus Tips for Maximizing Volume with Tower 28 Mascara
- Apply mascara in layers rather than one thick coat to maintain flexibility and avoid flakes.
- Avoid pumping the wand inside the tube, which introduces air and dries out the formula.
- Use waterproof mascara versions sparingly as they can be heavier and harder to remove, which may stress lashes.
- Replace your mascara every 3-6 months for optimal performance and hygiene.
Final Thoughts
Tower 28 Mascara is an excellent tool to achieve natural, healthy-looking volume without sacrificing clean beauty values. By prepping your lashes, using the right application techniques, and layering mindfully, you can enjoy maximum volume that looks full and fluttery—not clumpy or stiff. Follow this ultimate guide and watch your lashes transform with every swipe!