Makeup sales are the perfect opportunity to refresh your beauty stash, try new products, and save money. Throughout the year, various retailers and brands host major sale events that offer deep discounts on popular makeup items. Knowing when and where these sales happen can help you snag the best deals on your favorite products. This article explores the top trending makeup sale events and where to find the biggest discounts.

1. Sephora’s Major Sale Events
- What to Expect: Sephora is famous for its seasonal sales, including the Spring Savings Event and the Holiday Sale, offering up to 50% off on makeup, skincare, and fragrance.
- Who Can Shop: Exclusive early access is often given to Beauty Insider members, with larger discounts for higher-tier members.
- Why Shop Here: Sephora carries a wide range of luxury and indie brands, making it a one-stop shop for high-end and trendy makeup.
2. Ulta Beauty’s 21 Days of Beauty
- What to Expect: Twice a year, Ulta hosts this highly anticipated event with daily deals on bestselling products and exclusive offers on makeup, haircare, and skincare. Discounts can reach up to 50%.
- Perks: Bonus points for Ultamate Rewards members and free gifts with qualifying purchases.
- Why Shop Here: A vast selection of both drugstore and prestige brands, perfect for all budgets.
3. Amazon Prime Day
- What to Expect: During this two-day annual event, Amazon offers thousands of deals, including beauty products with significant markdowns.
- Insider Tip: Check lightning deals early, as popular makeup items sell out fast.
- Why Shop Here: Convenient shopping and competitive prices on a variety of brands.
4. Nordstrom Anniversary Sale
- What to Expect: Though known for fashion, this sale also features luxury beauty products at reduced prices, including exclusive sets and limited editions.
- Who Can Shop: Early access for Nordstrom cardholders.
- Why Shop Here: Access to high-end brands with special bundles that are rarely discounted elsewhere.
5. Brand-Specific Sales and Promotions
- Benefit, Fenty, and Too Faced: Many brands run their own sales, especially around holidays or new launches, often announced via newsletters or social media.
- Why Shop Here: Direct purchases from brands can include exclusive products, samples, and loyalty rewards.
6. Drugstore Giant Sales (CVS, Walgreens, Rite Aid)
- What to Expect: Frequent sales on makeup essentials, buy-one-get-one offers, and cashback deals.
- Loyalty Programs: Use store rewards programs for extra savings.
- Why Shop Here: Affordable options with convenient local pickup.
Tips for Making the Most of Makeup Sale Events
- Plan Ahead: Create a wishlist and prioritize products to avoid impulse buys.
- Subscribe to Newsletters: Get alerts about upcoming sales and exclusive coupons.
- Use Price Trackers: Apps and browser extensions can notify you of price drops.
- Check Return Policies: Ensure you can return or exchange sale items if needed.
Final Thoughts
From Sephora’s blockbuster sales to Amazon’s lightning deals, makeup sale events offer fantastic opportunities to save big on your beauty favorites. Staying informed about these trending sales ensures you never miss out on great discounts and limited-time offers.
Mark your calendar, set your alerts, and get ready to shop smart for your next makeup haul!