2025 has been a stellar year for beauty enthusiasts, with major retailers and brands offering irresistible deals on makeup and skincare. Whether you’re stocking up on essentials or treating yourself to luxury products, here are the top 10 makeup sales you shouldn’t miss this year.
1. Sephora Major Summer Deals (June 26 – July 8)
Sephora’s Major Summer Deals event offered up to 50% off select beauty products, including makeup, skincare, and fragrances. Beauty Insider members enjoyed an extra 500 points with a $75 purchase. (NewBeauty)
2. Nordstrom Anniversary Sale (July 8 – August 3)
The Nordstrom Anniversary Sale featured significant discounts on luxury and celebrity-loved makeup sets. Brands like NARS, MAC, Lancôme, YSL, and Benefit offered exclusive deals on limited-edition kits. (Page Six)
3. Ulta Beauty’s 21 Days of Beauty (Spring & Fall)
Ulta’s 21 Days of Beauty Sale happens twice a year, offering up to 50% off top brands. Daily Beauty Steals feature one-day-only offers on popular products. (Ulta Beauty, Ulta Beauty)
4. Amazon Prime Day Beauty Deals (July 8 – July 11)
Amazon’s Prime Day event featured up to 34% off on beauty products from brands like Perricone MD, Laneige, and Kiehl’s. Shoppers found significant savings on skincare and makeup essentials. (Harper’s BAZAAR, Page Six)
5. The Body Shop South Africa Promotions
The Body Shop South Africa offered a promotion from June 12–15, providing a “Buy 2, Get 1 Free” deal on all skincare and makeup accessories. (The Body Shop South Africa)
6. Sa Sa K-Beauty Sale
Sa Sa offered a 35% discount when purchasing two K-Beauty products, making it a great opportunity to explore Korean beauty brands. (lovecoupons.co.za)
7. Benefit Cosmetics Up to 65% Off
Benefit Cosmetics provided up to 65% off select items, including popular products like the Hoola Bronzer and Benetint. (Nikki From HR)
8. Milani Cosmetics BOGO 50% Off
Milani Cosmetics offered a “Buy One, Get One 50% Off” deal on lip products, allowing customers to try new shades at a discounted price. (Nikki From HR)
9. NARS Cosmetics Up to 40% Off Lip Products
NARS Cosmetics provided up to 40% off lip products with the code “LIP,” including popular items like the Afterglow Lip Balm. (Page Six)
10. Tower 28 Editor-Favorite Sale (June 2025)
Tower 28 offered up to 28% off on editor-favorite products like the SOS Rescue Spray and Make Waves Mascara, which are known for their gentle formulations and effectiveness. (Women’s Health)
These sales provided beauty enthusiasts with the perfect opportunity to refresh their makeup collections and try new products at discounted prices. While some events have ended, many retailers offer year-round promotions and loyalty programs to keep you updated on upcoming sales. Stay connected with your favorite brands and retailers to ensure you never miss out on the next big beauty deal.