When it comes to concealers, Too Faced Born This Way Concealer and Tarte Shape Tape Concealer are two of the most talked-about products in the beauty community. Both have loyal followings and promise full coverage with long-lasting wear. But how do they truly compare? This article offers a detailed side-by-side comparison of these cult favorites, helping you decide which concealer fits your makeup needs best.
Packaging and Applicator
- Too Faced Born This Way Concealer: Comes in a sleek tube with a soft, flexible doe-foot applicator designed for smooth, precise application.
- Tarte Shape Tape Concealer: Features a slightly larger tube with a wider doe-foot applicator that picks up more product for full coverage application.
Formula and Texture
- Born This Way: Creamy and hydrating with a lightweight feel, enriched with coconut water, hyaluronic acid, and alpine rose extract for skin nourishment.
- Shape Tape: Thicker, more pigmented formula with a matte finish, infused with shea butter and mango seed butter for moisturizing benefits.
Coverage and Finish
- Too Faced Born This Way: Medium to full buildable coverage with a natural, radiant finish that brightens without looking cakey.
- Tarte Shape Tape: Full, high coverage with a matte finish, ideal for concealing dark circles and blemishes with a shine-free look.
Wear and Longevity
- Born This Way: Comfortable for long wear (6-8 hours), resistant to creasing when set properly, and suitable for normal to dry skin.
- Shape Tape: Known for its impressive longevity (up to 12 hours), excellent for oily or combination skin, and holds up well under heat and humidity.
Shade Range and Inclusivity
- Both brands offer a wide and inclusive shade range, catering to light, medium, tan, and deep skin tones with various undertones, though Tarte Shape Tape has historically been praised for its extensive inclusivity.
Pros and Cons
| Feature | Too Faced Born This Way | Tarte Shape Tape |
|---|---|---|
| Pros | Hydrating, natural finish, blendable | Full coverage, long-lasting, matte finish |
| Lightweight, skin-nourishing ingredients | Wide shade range, excellent for oily skin | |
| Cons | May offer less coverage for very dark circles | Can feel heavy or dry on sensitive skin |
| Shorter wear time compared to Shape Tape | Requires good skin prep to avoid creasing |
Which Concealer Should You Choose?
- Choose Too Faced Born This Way if:
You want a hydrating concealer with a natural, radiant finish that feels light on the skin. Ideal for dry or normal skin types and those who prefer medium to full coverage that’s buildable. - Choose Tarte Shape Tape if:
You need maximum coverage with a matte finish that lasts all day, especially if you have oily or combination skin. Perfect for those looking to conceal stubborn dark circles or blemishes.
Final Verdict
Both Too Faced Born This Way and Tarte Shape Tape are excellent concealers with distinct strengths. Your choice depends on your skin type, desired coverage, and finish preference. Too Faced leans toward a natural, skin-loving formula, while Shape Tape offers powerhouse coverage with staying power.
Whichever you pick, these concealers deliver quality results and have earned their spots as makeup bag essentials worldwide.