When it comes to concealers, two heavyweight contenders often dominate beauty conversations: Too Faced Born This Way Concealer and Tarte Shape Tape Concealer. Both promise full coverage, long wear, and flawless finish, but they differ in texture, finish, and performance. If you’re torn between these two cult favorites, this detailed comparison will help you decide which concealer truly reigns supreme for your makeup routine.
Overview of Too Faced Born This Way Concealer
- Coverage: Medium to full, buildable
- Finish: Natural, radiant
- Formula: Creamy and hydrating, enriched with coconut water, alpine rose, and hyaluronic acid
- Best for: Normal to dry skin, those wanting a luminous finish and hydration
Born This Way concealer is celebrated for its skin-like finish that brightens and smooths without looking cakey. Its nourishing ingredients make it a favorite among users with dry or mature skin.
Overview of Tarte Shape Tape Concealer
- Coverage: Full, highly pigmented
- Finish: Matte
- Formula: Thick and creamy, infused with shea butter, mango seed butter, and vitamin E
- Best for: Oily to combination skin, those seeking intense coverage and shine control
Shape Tape is known for its impressive coverage that hides dark circles, blemishes, and discoloration effectively. Its matte finish helps control shine, making it ideal for longer wear.
Texture and Application
- Born This Way: Lightweight and blendable, it applies smoothly without settling into fine lines. The formula feels hydrating and comfortable for all-day wear.
- Shape Tape: Thicker and more pigmented, it requires a bit more blending effort but offers instant high coverage. It can sometimes feel heavier, especially on dry skin.
Coverage and Finish
- Born This Way: Provides medium to full coverage with a natural, radiant glow that brightens the under-eye area. It’s buildable without looking cakey.
- Shape Tape: Offers full, opaque coverage with a matte finish that conceals imperfections and controls oil but may emphasize dryness if not well-moisturized.
Longevity and Wear
- Born This Way: Lasts around 6-8 hours comfortably, especially with setting powder, without creasing excessively.
- Shape Tape: Known for its long-lasting power, it can stay put for 10+ hours, resisting sweat and oil, making it a favorite for long days or events.
Shade Range and Inclusivity
Both brands offer extensive shade ranges to cater to diverse skin tones. Shape Tape has made strides with inclusive shades, and Born This Way similarly offers options for light to deep complexions, ensuring many can find their perfect match.
Pros and Cons Summary
| Concealer | Pros | Cons |
|---|---|---|
| Born This Way | Hydrating, natural finish, lightweight feel | Less coverage for very dark circles |
| Shape Tape | Full coverage, matte finish, long-lasting | Can feel heavy, may crease without prep |
Which Concealer Is Right for You?
- Choose Too Faced Born This Way if:
You want a hydrating, natural-looking concealer that blends seamlessly and suits normal to dry skin. Perfect for those who prefer medium to full coverage with a radiant finish. - Choose Tarte Shape Tape if:
You need full, matte coverage that lasts all day, especially if you have oily or combination skin. Ideal for concealing stubborn imperfections and dark circles with a shine-free finish.
Final Verdict
Both Too Faced Born This Way and Tarte Shape Tape are exceptional concealers with strong fan bases. Your choice depends largely on your skin type, coverage needs, and finish preference. Born This Way offers a radiant, hydrating feel ideal for everyday wear, while Shape Tape delivers unbeatable coverage with a matte finish perfect for long-lasting glam.
Whichever you choose, you’re investing in a quality concealer that can enhance your makeup look beautifully. Ready to pick your champion?