Since its launch, Tarte Shape Tape Concealer has earned a legendary status among beauty enthusiasts for its impressive coverage and long-lasting formula. But with new concealers constantly hitting the market, many are wondering: Is Shape Tape still the holy grail concealer in 2025? This review dives deep into its performance, formula updates, shade range, and how it stacks up against newer contenders.
1. Coverage and Finish
Tarte Shape Tape is famously known for its full coverage that effectively hides dark circles, blemishes, and redness. The finish is matte but not overly drying, providing a smooth, airbrushed look without accentuating fine lines or texture when applied correctly. Its thick consistency allows for buildable coverage without caking.
2. Formula and Ingredients
The formula contains hydrating ingredients like shea butter and mango seed butter, which help nourish the skin while delivering coverage. Despite its matte finish, it doesn’t leave the skin feeling tight or flaky—a common concern with full-coverage concealers. The formula is also fragrance-free and cruelty-free, which appeals to many conscious consumers.
3. Shade Range and Inclusivity
Over the years, Tarte has expanded the Shape Tape shade range to be more inclusive, offering over 40 shades with various undertones. While this is a significant improvement from its initial launch, some users still find the undertone selection limited for deeper skin tones. However, the brand continues to listen and evolve, striving for better diversity.
4. Longevity and Wear
Shape Tape excels in staying power. It can last up to 12 hours without significant creasing or fading, even in humid conditions. Many users appreciate that it withstands a full day of wear, making it suitable for both everyday use and special occasions.
5. Application Tips for Best Results
To get the most out of Shape Tape, apply a small amount using the built-in doe-foot applicator, then blend with a damp beauty sponge or brush. Because the formula is thick, using too much product can lead to a cakey finish. Setting with a lightweight translucent powder helps prevent creasing and extends wear.
6. How It Compares to Newer Concealers in 2025
While several brands have released innovative concealers with hydrating, lightweight formulas and extensive shade ranges, Shape Tape remains a favorite for those needing high coverage and long-lasting performance. Some newer concealers offer a more natural or radiant finish, but Shape Tape’s ability to cover stubborn discoloration still makes it a go-to for many.
7. Price Point and Value
At around $30-$35, Shape Tape sits in the mid-range price category. Given its coverage, longevity, and frequent sales, many users consider it a worthwhile investment, especially for those who prioritize a flawless finish.
Final Verdict: Is Tarte Shape Tape Still the Holy Grail in 2025?
Yes, with some caveats. Tarte Shape Tape Concealer continues to hold its ground as a top performer for full coverage and long wear. While newer formulas may appeal to those seeking lighter finishes or more hydration, Shape Tape remains unmatched for tackling dark circles and imperfections with precision. If you want a concealer that offers serious coverage and stays put all day, it’s definitely worth keeping in your makeup arsenal in 2025.