Too Faced’s Born This Way Concealer is a favorite among beauty enthusiasts for its full coverage and skin-nourishing formula. Unfortunately, its popularity has also led to counterfeit products circulating in the market. Using fake concealers can cause poor makeup results and even skin irritation. To help you avoid this, this article explains how to spot authentic Born This Way Concealer products and ensure you’re purchasing the real deal.
1. Buy from Authorized Retailers
The safest way to guarantee authenticity is to purchase from:
- Official Too Faced stores or their website
- Trusted beauty retailers like Sephora, Ulta, or department stores
- Verified online marketplaces with seller ratings and return policies
Avoid unofficial third-party sellers, discount websites, or suspicious social media ads.
2. Check the Packaging Carefully
Authentic Born This Way Concealer packaging is high quality with precise details:
- Box: Should have clear, sharp printing with no spelling errors or blurry logos.
- Tube: The concealer tube is sturdy and smooth, featuring the Too Faced logo and product information in clean fonts.
- Applicator: The doe-foot applicator is soft and slightly angled for easy application.
Fake products often have cheap or flimsy packaging, inconsistent fonts, or missing details.
3. Inspect the Product’s Texture and Scent
- Texture: The real Born This Way Concealer has a creamy, hydrating texture that blends easily without feeling heavy.
- Scent: It has a subtle vanilla scent. Strong chemical or off-putting smells are red flags.
Counterfeits can feel sticky, overly thick, or have an unpleasant odor.
4. Verify the Shade Range and Color Match
Too Faced offers a wide range of shades with consistent color quality. If the shade you receive looks drastically different from the brand’s official palette or your previous purchases, it could be fake.
5. Look for Batch Codes and Expiry Dates
Authentic products include batch codes stamped on the packaging or tube that indicate the manufacturing date and help verify product freshness.
- Use online batch code checkers to confirm the product’s legitimacy and expiration.
- Expired or old products may be counterfeit or unsafe to use.
6. Price Too Good to Be True? Be Cautious
If the price is significantly lower than the official retail price, it may be a counterfeit. Authentic Born This Way Concealers typically retail around the same price range across authorized sellers.
7. Trust Your Instincts and Test Before Buying
If possible, test the concealer in-store to experience its texture, scent, and finish firsthand. Online, check reviews and seller ratings before making a purchase.
Final Thoughts
With its popularity, Born This Way Concealer is often targeted by counterfeiters, but being aware of the key authenticity markers helps you avoid fake products. Always purchase from trusted sources, examine packaging and product details carefully, and trust your instincts. By following these tips, you can enjoy the full benefits of Too Faced’s authentic Born This Way Concealer safely and confidently.