Using a high-coverage concealer like Too Faced’s Born This Way Concealer can transform your makeup look, offering flawless coverage and a radiant finish. However, to maintain healthy, glowing skin while using concealer regularly, it’s essential to follow a proper skincare routine. This article will guide you on how to care for your skin when using Born This Way Concealer, ensuring your complexion stays nourished and protected.

1. Start with a Clean Canvas
Before applying any makeup, always cleanse your face thoroughly. Removing dirt, oil, and impurities ensures your concealer applies smoothly and prevents clogged pores.
- Use a gentle cleanser suited to your skin type (gel for oily skin, cream for dry skin).
- Avoid harsh scrubbing to maintain your skin’s natural barrier.
2. Hydrate and Moisturize
Since concealers—especially full-coverage ones—can sometimes emphasize dryness or fine lines, prepping your skin with hydration is crucial.
- Apply a hydrating serum with ingredients like hyaluronic acid to plump the skin.
- Follow with a lightweight moisturizer to lock in moisture, focusing on delicate under-eye areas.
3. Use a Primer
A good primer creates a smooth base and helps your concealer last longer.
- Choose a hydrating primer if you have dry skin or a mattifying primer if you have oily skin.
- Apply it gently, especially under the eyes, to avoid irritation.
4. Apply Born This Way Concealer Correctly
- Use the doe-foot applicator to place small dots where coverage is needed.
- Blend gently using a damp beauty sponge or your fingertip to avoid tugging on the skin.
- Build coverage gradually to prevent a cakey appearance.
5. Set Your Concealer Lightly
Setting your concealer with a finely milled translucent powder helps prevent creasing and extends wear without drying out the skin.
- Use a small fluffy brush to apply powder lightly.
- Avoid heavy powder application that can look unnatural or cause dryness.
6. Remove Makeup Thoroughly at Night
Never skip makeup removal to prevent clogged pores and irritation.
- Use a gentle makeup remover or cleansing balm to dissolve concealer.
- Follow with your regular cleanser for a double cleanse.
- Consider applying a nourishing night cream or eye cream afterward.
7. Maintain a Healthy Skincare Routine
In addition to makeup days, maintain daily skincare habits:
- Exfoliate 1-2 times a week to remove dead skin cells and promote smooth texture.
- Use sunscreen daily to protect delicate under-eye skin from UV damage.
- Stay hydrated and eat a balanced diet for overall skin health.
Final Thoughts
Born This Way Concealer offers beautiful, full coverage with a radiant finish, but keeping your skin healthy requires consistent care. Cleanse well, hydrate, apply makeup thoughtfully, and always remove your makeup thoroughly. By following these steps, you can enjoy the best of both worlds—flawless coverage and nourished, glowing skin every day.