When it comes to affordable, high-performing concealers, both e.l.f. Cosmetics and NYX Professional Makeup dominate the drugstore beauty aisle. With each brand offering full coverage, long wear, and skin-loving ingredients, choosing between e.l.f. and NYX can be challenging. In this article, we compare these two cult-favorite concealers side by side to help you find your perfect match.
Packaging and Applicator
e.l.f. 16HR Camo Concealer comes in a sleek tube with a large doe-foot applicator that delivers a generous amount of product. It’s ideal for quick applications and blending over large areas like under the eyes or blemishes.
NYX HD Photogenic Concealer Wand features a smaller, more precise applicator, making it better suited for targeted touch-ups and precise application around the nose and eyes.
Verdict: e.l.f. wins for fast coverage; NYX is better for detail work.
Coverage and Finish
e.l.f.’s 16HR Camo Concealer offers full coverage with a matte finish that stays put all day. It’s especially effective for covering dark circles, blemishes, and hyperpigmentation.
NYX’s HD Photogenic Concealer provides medium-to-full buildable coverage with a natural finish. It’s slightly more forgiving on dry or mature skin due to its hydrating texture.
Verdict: Go with e.l.f. for intense, all-day matte coverage; choose NYX for a natural, skin-like finish.
Shade Range
e.l.f. has expanded its shade range significantly, offering over 25 shades, including neutral, warm, and cool undertones. Its sister product, the Hydrating Camo Concealer, also includes an inclusive selection.
NYX offers a similar shade range, but some users find the undertones to be slightly less consistent compared to e.l.f.
Verdict: e.l.f. offers a more refined and inclusive range.
Wear Time and Performance
e.l.f.’s concealer lives up to its 16-hour claim, especially when set with powder. It resists creasing and fading even on oily skin types.
NYX’s HD Concealer offers decent staying power but may require touch-ups throughout the day, particularly on combination or oily skin.
Verdict: e.l.f. has better long-wear performance.
Skin Type Compatibility
e.l.f. 16HR Camo Concealer may feel too drying for dry or sensitive skin types, though the Hydrating version is a great alternative.
NYX’s formula is gentler and more hydrating, making it ideal for dry or mature skin.
Verdict: NYX is more versatile for sensitive or dry skin.
Price and Value
Both concealers are extremely affordable. e.l.f. typically retails at $7, while NYX is slightly higher around $8–$10 depending on the retailer.
Given the higher pigment load and larger product size of e.l.f.’s concealer, it delivers more value per use.
Verdict: e.l.f. offers better value for money.
Final Thoughts: Which Should You Choose?
- Choose e.l.f. Concealer if you want long-lasting, full matte coverage and a wide shade range at a great value.
- Choose NYX Concealer if you prefer a hydrating, natural-looking formula for everyday wear, especially for dry or mature skin.
Ultimately, both concealers have earned their place in the makeup bags of beauty lovers—but your skin type, finish preference, and application style will guide the best pick for you.