When it comes to affordable, high-performance concealers, e.l.f. Cosmetics and Maybelline are two brands that dominate drugstore makeup aisles. Their cult-favorite concealers—e.l.f. Camo Concealers and the Maybelline Fit Me Concealer—both promise smooth, flawless skin at a fraction of the cost of luxury brands. But which one actually delivers better results?
Let’s break down the comparison by formula, coverage, finish, wear time, shade range, and price so you can decide which concealer deserves a spot in your makeup bag.
Formula & Ingredients
e.l.f. Concealers
e.l.f. offers two main types:
- 16HR Camo Concealer (Matte Finish)
- Hydrating Camo Concealer (Satin Finish)
Both are vegan and cruelty-free. The Hydrating version contains hyaluronic acid and rose flower water to nourish dry skin, while the Matte version is more suitable for oily or acne-prone skin types.
Maybelline Fit Me Concealer
The Fit Me Concealer features a lightweight, breathable formula enriched with glycerin for hydration. It’s fragrance-free and non-comedogenic, making it a go-to for sensitive skin types.
Winner: Tie. e.l.f. offers more specialized options, but Maybelline’s gentle formula is ideal for everyday use on most skin types.
Coverage & Finish
e.l.f. Camo Concealers
- Coverage: Full
- Finish: Matte (16HR), Satin (Hydrating)
These are highly pigmented and excellent for covering dark circles, redness, and blemishes.
Maybelline Fit Me Concealer
- Coverage: Medium, buildable
- Finish: Natural
This concealer offers a more skin-like finish and is perfect for a no-makeup makeup look or light spot concealing.
Winner: e.l.f. for full glam, Maybelline for natural days. Your preference depends on the look you’re going for.
Longevity and Wear Time
e.l.f. 16HR Camo Concealer
As the name suggests, it’s designed to last up to 16 hours. It sets quickly and stays put, but may feel dry on some skin types if not prepped properly.
Maybelline Fit Me Concealer
Stays on well for 6–8 hours with a more hydrating feel, though it may require a setting powder for long-lasting wear.
Winner: e.l.f. for durability. The long-wear formula gives it an edge for all-day events or hot climates.
Shade Range
e.l.f.
Offers 25–30+ shades in both matte and hydrating versions, with a thoughtful breakdown of undertones (cool, neutral, warm).
Maybelline Fit Me
Available in about 18 shades, which covers many skin tones but isn’t quite as extensive as e.l.f.’s current range.
Winner: e.l.f. for inclusivity and undertone variety.
Blendability and Application
e.l.f.
Because of its full-coverage nature, e.l.f. concealers dry quickly and can be harder to blend if not worked with promptly. A damp sponge helps with seamless application.
Maybelline
Known for its easy blendability, Fit Me Concealer is smooth and forgiving, especially for beginners or quick routines.
Winner: Maybelline. The forgiving texture makes it a favorite for hassle-free application.
Price Point
Both brands are known for their affordability.
- e.l.f. Concealers: Around $7–$8
- Maybelline Fit Me Concealer: Around $8–$10
Winner: e.l.f. takes a slight edge in cost-effectiveness, especially for the performance it offers.
Final Verdict: Which One Performs Better?
| Category | Winner |
|---|---|
| Coverage | e.l.f. |
| Natural Finish | Maybelline |
| Long-Lasting Wear | e.l.f. |
| Shade Range | e.l.f. |
| Blendability | Maybelline |
| Price | e.l.f. |
Best for Full Glam:
Go with e.l.f. Camo Concealer (Matte or Hydrating depending on your skin type) for full coverage and all-day wear.
Best for Everyday Natural Looks:
Choose Maybelline Fit Me Concealer for its lightweight, buildable coverage and easy blendability.
In the end, both are winners—it just depends on your makeup needs and preferences. If you want maximum coverage and staying power, e.l.f. is unbeatable. For natural beauty and convenience, Maybelline Fit Me still holds its crown.