Choosing the right concealer can make all the difference in achieving a flawless makeup look. The Born This Way Concealer by Too Faced has gained significant attention for its promise of full coverage with a natural finish. But does it live up to the hype? In this review, we’ll explore the key features, performance, pros and cons of this concealer to help you decide if it’s the ultimate coverage solution for you.
1. Overview of Born This Way Concealer
Born This Way Concealer is designed to offer buildable, full coverage while maintaining a natural, radiant finish. It aims to conceal imperfections like dark circles, blemishes, redness, and uneven skin tone without looking heavy or cakey.
2. Key Features
- Coverage: Full and buildable, designed to cover everything from minor discoloration to more prominent blemishes.
- Finish: Natural, radiant glow that mimics healthy skin.
- Formula: Infused with hydrating ingredients such as coconut water, alpine rose, and hyaluronic acid to nourish and plump the skin.
- Shade Range: Offers a wide variety of shades to cater to different skin tones and undertones.
- Application: Comes with a doe-foot applicator for precise and easy application.
3. Performance and Wear
Coverage and Blendability
The concealer provides impressive coverage that can be built up without cracking or creasing. It blends seamlessly into the skin, delivering a smooth and natural look.
Longevity
Born This Way Concealer has good staying power, lasting several hours without fading significantly. Setting it with powder can extend its wear for all-day coverage.
Skin Feel
Thanks to its hydrating ingredients, it feels comfortable on the skin and doesn’t dry out delicate under-eye areas or emphasize fine lines.
4. Pros of Born This Way Concealer
- Full, buildable coverage with a natural finish
- Hydrating formula suitable for dry or mature skin
- Wide shade range that suits diverse skin tones
- Easy-to-use applicator for precise coverage
- Lightweight feel despite its coverage power
5. Cons to Consider
- Slightly higher price point compared to drugstore options
- May require setting powder for those with very oily skin to prevent creasing
- Some users with extremely dry skin may need additional moisturizing underneath for best results
6. How to Get the Best Results
- Prep your skin well with moisturizer and primer, especially in dry areas.
- Apply a small amount and build coverage gradually to avoid heaviness.
- Use a damp beauty sponge or brush to blend for a seamless finish.
- Set with a lightweight translucent powder if you have oily skin or want longer wear.
Final Verdict: Is Born This Way Concealer the Ultimate Coverage Solution?
Too Faced’s Born This Way Concealer delivers on its promise of full, natural-looking coverage with added skincare benefits. Its hydrating formula, blendability, and impressive shade range make it an excellent choice for many skin types, especially those seeking a radiant finish without dryness or cakiness. While it may be a bit of an investment, the quality and performance justify the price for those wanting a reliable concealer. If you’re looking for a versatile, high-coverage concealer that cares for your skin as much as it covers, Born This Way Concealer is definitely worth trying.