Introduction: The Appeal of Clean and Minimalist Makeup
Merit Makeup has gained popularity for its commitment to clean ingredients, minimalist design, and effortless beauty. However, some beauty enthusiasts may be looking for other brands that offer similar values with slight variations in formula, price, or product range. If you love the clean, natural aesthetic Merit provides but want to explore different options, this article highlights the best alternatives to Merit Makeup for achieving a fresh, minimalist look.
1. Ilia Beauty
Ilia Beauty is a leading clean beauty brand celebrated for its skin-centric formulations and vibrant yet natural finishes. Like Merit, Ilia focuses on non-toxic ingredients and sustainability. Their products—ranging from tinted moisturizers to multipurpose sticks—offer buildable coverage with a lightweight feel. Ilia’s dedication to transparency and eco-friendly packaging makes it a strong competitor for minimalist makeup lovers.
2. Kosas
Kosas blends clean ingredients with innovative formulations to create versatile, multi-use products that enhance natural beauty. Known for its serum foundations and sheer blushes, Kosas prioritizes skin health and radiance. The brand’s modern aesthetic and emphasis on effortless application resonate well with those seeking simple yet effective makeup solutions.
3. RMS Beauty
RMS Beauty is renowned for its organic and raw ingredient-based makeup products that nourish the skin while providing a dewy, natural finish. Their cream-based blushes, highlighters, and concealers are favorites for a minimalist, glowing look. RMS Beauty’s holistic approach to beauty aligns closely with Merit’s clean and understated ethos.
4. Juice Beauty
Juice Beauty offers certified organic skincare-infused makeup that promotes healthy skin alongside beauty. Their minimalist product range emphasizes breathable formulas and natural pigments. Juice Beauty is an excellent alternative for those who want clean makeup with a skincare boost, providing a fresh and luminous appearance without heaviness.
5. W3LL People
W3LL People combines botanical ingredients with performance-driven makeup for a clean and natural look. Their lightweight foundations, tinted balms, and mascaras provide subtle enhancement while nourishing the skin. The brand’s commitment to cruelty-free and sustainable practices makes it a perfect pick for minimalist beauty routines.
6. Tower 28 Beauty
Tower 28 Beauty focuses on inclusive, skin-loving makeup with clean ingredients that are safe for sensitive skin. Their simple, easy-to-use products like lip shine and blush balms offer a natural flush of color. Tower 28’s playful yet straightforward approach complements the minimalist aesthetic Merit fans appreciate.
Conclusion: Finding Your Perfect Minimalist Makeup Match
While Merit Makeup sets a high standard for clean and minimalist beauty, several other brands offer compelling alternatives that align with similar values. Whether you prioritize organic ingredients, multi-use formulas, or sustainable packaging, brands like Ilia, Kosas, RMS Beauty, and others provide excellent options to create effortless, natural looks. Exploring these alternatives can help you tailor your beauty routine to your unique preferences while maintaining a clean, fresh, and understated aesthetic.