e.l.f. Cosmetics has earned a reputation for high-quality, budget-friendly concealers like the 16HR Camo Concealer and the Hydrating Camo Concealer, both of which offer impressive coverage and finish. But if you’re looking to explore other options—whether you’re out of stock, have specific skin concerns, or want to upgrade your makeup routine—there are several amazing alternatives on the market.
Here’s a curated list of the best e.l.f. concealer alternatives that deliver flawless coverage across various budgets and skin types.
1. Maybelline Fit Me Concealer
A cult favorite and direct drugstore rival to e.l.f., Maybelline Fit Me Concealer offers a natural, buildable medium coverage. It’s lightweight, breathable, and perfect for those who want a skin-like finish without heaviness.
- Coverage: Medium, buildable
- Finish: Natural
- Best for: Everyday wear, minimal makeup routines
- Price: Around $8
2. L.A. Girl Pro Conceal HD Concealer
Known for its wide shade range and creamy texture, L.A. Girl Pro Conceal is a great budget alternative. It also comes in color-correcting shades for redness, dark circles, and hyperpigmentation.
- Coverage: Medium to full
- Finish: Matte
- Best for: Spot concealing and color correcting
- Price: Around $5
3. NYX HD Photogenic Concealer Wand
A lightweight, affordable option, NYX HD Concealer works well for brightening under-eyes and concealing minor imperfections. It’s cruelty-free and available in color-correcting shades as well.
- Coverage: Medium
- Finish: Natural/Satin
- Best for: Brightening, photography-friendly makeup
- Price: Around $7
4. Revlon ColorStay Skin Awaken 5-in-1 Concealer
This newer entry from Revlon has quickly gained popularity for its long-wearing formula and caffeine-infused under-eye benefits. It promises to conceal, brighten, hydrate, and refresh all in one.
- Coverage: Full
- Finish: Natural
- Best for: Tired or puffy under-eyes
- Price: Around $12
5. Milani Conceal + Perfect Longwear Concealer
With full coverage and a creamy, blendable consistency, Milani’s Conceal + Perfect is ideal for those who want an affordable product that feels more high-end.
- Coverage: Full
- Finish: Matte
- Best for: Long days and full-glam looks
- Price: Around $10
6. Wet n Wild Megalast Incognito All-Day Full Coverage Concealer
This under-the-radar product from Wet n Wild offers all-day full coverage with a soft matte finish. It’s an excellent dupe for e.l.f.’s 16HR Camo Concealer.
- Coverage: Full
- Finish: Soft matte
- Best for: Budget-friendly glam
- Price: Around $5
7. Covergirl TruBlend Undercover Concealer
This full-coverage drugstore gem features a large doe-foot applicator and a matte finish—very similar to e.l.f.’s Camo line. It’s vegan and comes in a wide range of shades.
- Coverage: Full
- Finish: Matte
- Best for: Oily skin and blemish coverage
- Price: Around $9
8. The Saem Cover Perfection Tip Concealer
From K-beauty brand The Saem, this concealer is known for its flawless finish and intense coverage, despite its tiny packaging. It blends beautifully and stays on all day.
- Coverage: Full
- Finish: Semi-matte
- Best for: Long wear and precision concealing
- Price: Around $6–$8 (varies by retailer)
9. Rare Beauty Liquid Touch Brightening Concealer
If you’re ready to splurge a bit, Rare Beauty by Selena Gomez offers a featherlight concealer that’s great for brightening the under-eye area without caking or creasing.
- Coverage: Medium
- Finish: Radiant
- Best for: Dry or mature skin
- Price: Around $22
10. Tarte Shape Tape Concealer (High-End Option)
One of the most iconic concealers in the beauty world, Tarte Shape Tape offers intense full coverage with a natural matte finish. While more expensive, it’s a reliable upgrade if you love e.l.f.’s full-coverage formulas.
- Coverage: Full
- Finish: Matte
- Best for: Full glam, special occasions
- Price: Around $30
Final Thoughts
While e.l.f. concealers continue to offer unbeatable value, these alternatives show that there’s no shortage of great options at every price point. Whether you’re seeking hydration, matte coverage, or photography-ready brightness, there’s a product out there for your specific needs.
Pro Tip: Pair any concealer with a quality setting powder or hydrating primer to get the most out of your coverage—no matter which brand you choose.