Ilia Beauty has become a gold standard in the clean makeup world, blending high-performance cosmetics with skincare ingredients and sustainable packaging. But while Ilia’s quality is undeniable, its price point—ranging from $28 to $48 per product—can be a hurdle for budget-conscious beauty lovers. The good news? You don’t have to break the bank to enjoy clean, skin-friendly makeup. There are several affordable alternatives to Ilia makeup that offer similar benefits at a fraction of the price.
Whether you’re looking to swap your Super Serum Skin Tint or find a dupe for the Limitless Lash Mascara, we’ve rounded up the best wallet-friendly clean beauty brands and products that compare in quality and ethos.
1. Typology Tinted Serum vs. Ilia Super Serum Skin Tint
Typology Tinted Serum with Vitamin C, Squalane & Aloe Vera
- Price: ~$30
- Clean, skin-loving formula with light coverage and radiant finish
- Includes hyaluronic acid and vitamin C for hydration and glow
Why It’s a Great Alternative:
Typology’s tinted serum has a similar dewy texture and breathable feel as Ilia’s Skin Tint. While it’s slightly less pigmented, it delivers a gorgeous sheer glow with active skincare ingredients.
2. Honest Beauty Mascara + Primer vs. Ilia Limitless Lash Mascara
Honest Beauty Extreme Length Mascara + Lash Primer
- Price: ~$18
- Dual-ended with lash primer and clean mascara
- Made with jojoba esters and beeswax
Why It’s a Great Alternative:
If you love Ilia’s lengthening and defining effect, Honest Beauty’s mascara delivers similar results—plus a primer for added volume and hold—all at a much more accessible price.
3. Physicians Formula Organic Wear Tinted Moisturizer vs. Ilia Complexion Rescue Products
Organic Wear Tinted Moisturizer with SPF 15
- Price: ~$15
- Lightweight coverage with jojoba oil and aloe vera
- Dermatologist-tested and hypoallergenic
Why It’s a Great Alternative:
While it doesn’t offer as much SPF as Ilia’s skin tint, this option gives similar light coverage and hydration, perfect for everyday wear.
4. Tower 28 Beauty BeachPlease Cream Blush vs. Ilia Multi-Stick
Tower 28 BeachPlease Lip + Cheek Cream Blush
- Price: ~$20
- Clean, vegan, and free of fragrance, silicones, and talc
- Long-lasting dewy finish
Why It’s a Great Alternative:
Tower 28’s multi-use cream blush delivers intense pigment with a balmy texture. It’s even more pigmented than Ilia’s Multi-Stick and perfect for that sun-kissed, glowing look.
5. Alima Pure Satin Matte Foundation vs. Ilia True Skin Foundation
Alima Pure Satin Matte Mineral Foundation
- Price: ~$28
- Natural, buildable powder foundation
- Made with only four mineral ingredients
Why It’s a Great Alternative:
If you’re looking for lightweight, breathable coverage like Ilia’s True Skin Foundation but in powder form, Alima Pure offers a clean, talc-free formula with excellent shade range and skin benefits.
6. Burt’s Bees Nourishing Lip Crayon vs. Ilia Color Block Lipstick
Burt’s Bees 100% Natural Lip Crayon
- Price: ~$9
- Moisturizing formula with shea butter, jojoba oil, and kendi oil
- Smooth satin finish
Why It’s a Great Alternative:
Burt’s Bees offers a natural, non-toxic lip option with rich color and hydrating texture. It’s not as luxe as Ilia, but it gets the job done beautifully for a third of the price.
7. e.l.f. Halo Glow Liquid Filter vs. Ilia Liquid Light Highlighter
e.l.f. Halo Glow Liquid Filter
- Price: ~$14
- Multitasker that can be used as a primer, highlighter, or skin tint
- Packed with squalane and hydrating ingredients
Why It’s a Great Alternative:
This viral product mimics the glow of Ilia’s highlighters and tinted base formulas. It layers well under makeup and gives a luminous, healthy sheen.
8. 100% Pure Fruit Pigmented Concealer vs. Ilia True Skin Serum Concealer
100% Pure 2nd Skin Concealer
- Price: ~$28
- Made with fruit pigments, green tea, and olive squalane
- Lightweight, natural finish
Why It’s a Great Alternative:
Though priced similarly, this concealer is often discounted and boasts one of the cleanest ingredient lists around. It performs well on under-eyes and blemishes while nourishing skin.
9. Pacifica Alight Multi-Mineral BB Cream vs. Ilia Skin Tint
Pacifica Alight Clean Foundation or BB Cream
- Price: ~$16
- Medium coverage with a radiant finish
- Includes coconut water, ginseng, and hyaluronic acid
Why It’s a Great Alternative:
Pacifica’s formulas provide surprising performance and skin benefits for their price. Their BB cream offers a light, glowy finish similar to Ilia’s beloved skin tint.
10. Kosas Air Brow vs. Ilia Essential Brow Gel
Kosas Air Brow Tinted Gel
- Price: ~$24
- Contains peptides, castor oil, and plant-based microfibers
- Volumizes and sets brows naturally
Why It’s a Great Alternative:
Like Ilia’s brow gel, Kosas’ formula shapes and nourishes brows while giving a natural tint. It’s one of the closest comparisons on the clean market.
Final Thoughts: Clean Doesn’t Have to Mean Expensive
Ilia Beauty is an amazing investment in clean, high-performance makeup—but if you’re on a budget, there’s no shortage of affordable clean alternatives that still prioritize ingredient safety, sustainability, and skin health. Brands like Honest Beauty, Tower 28, Typology, and Pacifica offer high-quality dupes and stand strong in their own right within the clean beauty movement.
Looking for clean beauty without the luxury markup? These affordable Ilia alternatives will help you glow without guilt.