Too Faced’s Born This Way Concealer is beloved for its full coverage and hydrating formula, but it comes with a high-end price tag that may not fit every budget. Fortunately, there are several affordable concealers on the market that offer comparable coverage, texture, and finish without breaking the bank. In this article, we explore the best affordable alternatives to Born This Way Concealer that deliver great results at a fraction of the cost.
1. Maybelline Fit Me Concealer
- Why It’s a Great Alternative: Maybelline Fit Me Concealer offers natural, buildable coverage with a lightweight feel, similar to Born This Way’s blendable texture.
- Benefits: It has a wide shade range, blends seamlessly, and is ideal for everyday wear.
- Price Point: Very budget-friendly and widely available at drugstores.
2. NYX Can’t Stop Won’t Stop Concealer
- Why It’s a Great Alternative: This concealer provides full, long-lasting coverage with a matte finish, making it suitable for those who want strong concealment like Born This Way.
- Benefits: It’s waterproof and smudge-proof, perfect for all-day wear.
- Price Point: Affordable, with excellent performance for the price.
3. e.l.f. 16HR Camo Concealer
- Why It’s a Great Alternative: Known for its impressive staying power and full coverage, this concealer rivals high-end formulas.
- Benefits: Lightweight yet highly pigmented, it covers dark circles and blemishes effectively.
- Price Point: Extremely affordable and accessible.
4. L’Oréal Infallible Full Wear Concealer
- Why It’s a Great Alternative: This concealer offers buildable, full coverage with a natural finish and excellent longevity.
- Benefits: Hydrating and comfortable to wear, it suits a variety of skin types.
- Price Point: Moderately priced with premium feel.
5. Milani Conceal + Perfect Longwear Concealer
- Why It’s a Great Alternative: Milani’s concealer has a creamy formula that provides excellent coverage and blends well, much like Born This Way.
- Benefits: It’s long-wearing and comes in a broad shade range.
- Price Point: Affordable with a luxurious texture.
6. Revolution Conceal & Define Concealer
- Why It’s a Great Alternative: Popular for its full coverage and easy application, this concealer offers a brightening effect and smooth finish.
- Benefits: Lightweight and crease-resistant, great for under-eye and blemish coverage.
- Price Point: Very budget-friendly, widely loved by makeup enthusiasts.
Tips for Choosing an Affordable Concealer Alternative
- Match Your Undertone: Just like with Born This Way, selecting the right undertone ensures a natural look.
- Test Coverage Level: Decide if you want light, medium, or full coverage based on your needs.
- Consider Skin Type: Look for hydrating formulas if you have dry skin, or matte finishes for oily skin.
- Check Shade Range: An inclusive shade range means better chances of finding your perfect match.
Final Thoughts
You don’t have to spend a fortune to find a concealer that performs like Too Faced’s Born This Way. These affordable alternatives provide excellent coverage, blendability, and longevity, making them perfect options for budget-conscious beauty lovers. Experiment with these options to find the best fit for your skin type, tone, and coverage preferences — all without compromising on quality.