The National Hockey League continues to captivate fans not only through thrilling games but also with a constantly evolving array of merchandise. In 2025, NHL merchandise trends are blending fashion, nostalgia, and cutting-edge design. Whether you’re a die-hard supporter or a casual follower, the latest gear offers something for everyone. Here’s a look at the top trending NHL merchandise styles and collectibles this year.
Vintage-Inspired Jerseys Are Making a Major Comeback
One of the biggest trends this year is the revival of vintage NHL jerseys. Retro designs from the ’80s and ’90s, featuring throwback logos, bold striping, and old-school fonts, are dominating fan collections. Teams like the Hartford Whalers (now the Carolina Hurricanes) and the Quebec Nordiques (formerly of the Avalanche franchise) are seeing huge demand for their classic looks.
City Edition and Special Event Gear
Custom “City Edition” jerseys and merchandise are quickly becoming favorites. These designs celebrate local heritage and culture, often featuring custom fonts, patches, and color schemes unique to each city. Additionally, Winter Classic, Stadium Series, and Heritage Classic game-day apparel are must-haves, as they showcase limited-edition styles worn only during high-profile outdoor matchups.
Eco-Friendly and Sustainable Apparel
Sustainability is gaining momentum in the NHL merch world. This year, fans are gravitating toward eco-conscious clothing lines, including jerseys and T-shirts made from recycled materials. Adidas and Fanatics have both launched environmentally friendly collections that allow fans to support their teams while minimizing their carbon footprint.
Player-Specific Collectibles and Autographs
Another hot trend is player-themed merchandise, including bobbleheads, pucks, trading cards, and autographed memorabilia. Cale Makar, Connor Bedard, and Auston Matthews are among the top names generating collector buzz. Rookie cards and limited-edition autograph series are in high demand on the resale market, especially when graded for condition and rarity.
Crossover Collaborations with Fashion Brands
NHL merchandise is no longer limited to game day. Collaborations with brands like Mitchell & Ness, Adidas Originals, and Starter have brought hockey into streetwear culture. Look out for crossover hoodies, hats, and varsity jackets that blend team pride with fashion-forward aesthetics. These pieces are popular among younger fans and influencers on platforms like TikTok and Instagram.
Customizable Gear for a Personal Touch
This year also sees a surge in custom NHL apparel, including personalized jerseys, hoodies, and hats. Fans love the ability to add their own name or a favorite player’s number to their gear. These items are especially popular for gifts or game-day outfits and are often available through official team stores and NHL.com.
Tech-Integrated Merchandise
Innovation is also shaping the NHL merchandise landscape. Some products now come with embedded NFC chips, allowing fans to scan their gear with a smartphone to unlock exclusive content—like player stats, highlight reels, or behind-the-scenes footage. It’s a smart way to connect the digital and physical worlds of fandom.
Conclusion
NHL merchandise in 2025 is more than just gear—it’s a lifestyle. Whether you’re collecting autographed memorabilia, rocking vintage jerseys, or investing in sustainable fashion, this year’s offerings reflect the league’s blend of history, innovation, and fan passion. As hockey culture continues to expand, so too does the style and substance of the gear fans proudly wear.