Makeup gift sets have evolved beyond simple assortments of beauty products—they now reflect the latest trends in sustainability, personalization, and multifunctionality. Whether you’re shopping for a gift or treating yourself, understanding the current trends can help you choose a set that aligns with both style and values. Here’s a look at the top makeup gift set trends for 2025.

1. Sustainable and Eco-Friendly Packaging
Consumers are increasingly prioritizing sustainability, leading brands to adopt eco-conscious practices in their makeup gift sets. This includes using refillable packaging, biodegradable materials, and reducing plastic usage. For instance, brands like Fenty Beauty have introduced refillable lipstick cases, and companies such as Meiyume are offering biodegradable packaging solutions made from bamboo and bagasse .(fashionpoliceng.com, englishbeauty.co.uk, cosmeticsdesign-asia.com)
2. Personalized Beauty Experiences
Advancements in technology have made personalized beauty more accessible. Some makeup gift sets now offer customization options, allowing recipients to select shades or products that match their preferences. Additionally, AI-powered tools can provide personalized product recommendations based on individual skin types and concerns .(yellowbrick.co, springfair.com)
3. Hybrid Makeup and Skincare Products
The lines between makeup and skincare continue to blur, with many 2025 gift sets featuring hybrid products that offer both cosmetic benefits and skincare advantages. Examples include foundations with SPF, hydrating lipsticks, and primers infused with active ingredients like hyaluronic acid and niacinamide .(ybscosmetics.com)
4. Inclusivity and Diverse Shade Ranges
Inclusivity remains a significant trend, with brands expanding their shade ranges to cater to a broader spectrum of skin tones. This inclusivity extends beyond makeup to skincare and haircare products, ensuring that all consumers can find products suited to their unique needs .(ybscosmetics.com)
5. Wellness-Infused Beauty
Beauty is increasingly seen as a form of self-care, leading to the rise of wellness-infused makeup gift sets. These sets often include products with calming scents, stress-relieving ingredients, and items that promote relaxation and well-being. Ingredients like adaptogens and CBD are becoming more common in beauty products, reflecting a holistic approach to beauty .(ybscosmetics.com)
6. Miniature and Travel-Friendly Sets
Mini makeup sets continue to be popular, offering a convenient way to try new products or travel with essentials. These compact sets often include a selection of products in smaller sizes, making them ideal for on-the-go use or as an introduction to a brand’s offerings .
7. Bold and Playful Aesthetics
2025 sees a return to bold and playful makeup aesthetics, with gift sets featuring vibrant colors, shimmer, and unique packaging designs. This trend encourages creativity and self-expression, making makeup fun and exciting again .
Final Thoughts
The makeup gift sets of 2025 reflect a shift towards sustainability, personalization, and inclusivity, with a focus on combining beauty with wellness. Whether you’re looking for a gift that aligns with eco-conscious values or seeking products that offer both cosmetic and skincare benefits, this year’s trends provide a wide array of options to choose from.