Real Madrid jerseys are among the most popular and sought-after football shirts in the world. Unfortunately, that also makes them a prime target for counterfeiters. If you’re a fan looking to buy an authentic Real Madrid jersey—whether online or in-store—it’s crucial to know what separates the real deal from a cheap imitation. Here’s a complete guide on how to spot a fake Real Madrid jersey before you buy, so you can invest in official gear with confidence.
1. Check the Price: If It’s Too Good to Be True, It Probably Is
- Warning Sign: Jerseys priced dramatically lower than the official retail price (usually under $40 USD for a brand-new release).
- Official Pricing Range: Authentic jerseys typically retail between $120–$160 USD; replicas around $90–$110 USD.
- Tip: Huge discounts on “new season” kits are a major red flag.
2. Inspect the Logos and Crest Carefully
- Authentic Jersey: The Real Madrid crest is perfectly embroidered or heat-pressed with clean lines and accurate colors.
- Fake Jersey: Logos may appear:
- Misaligned or crooked
- With fraying edges
- In incorrect colors or poor stitching
Pro Tip: On real jerseys, the crown on the crest should be detailed, symmetrical, and vibrant.
3. Look at the Adidas and Sponsor Logos
- Adidas Logo: Should be precisely embroidered or pressed, never off-center or inconsistent in shape.
- Sponsor (Fly Emirates or Emirates Fly Better):
- Printed cleanly and evenly.
- No peeling or bubbles.
- Font and spacing must match official images.
Watch Out: Fake jerseys often use incorrect fonts or poorly executed printing.
4. Examine the Tags and Labels
Real Madrid jerseys come with specific branded tags from Adidas and the official Real Madrid store.
- Check For:
- A holographic sticker or barcode on the tag.
- Adidas branding with product codes that match the website listing.
- Real Madrid licensing seal (sometimes on the hem or inner label).
Fake Jerseys: Often lack tags altogether or include ones with generic fonts, spelling errors, or strange sizing.
5. Feel the Fabric Quality
- Authentic Jerseys:
- Made from high-performance polyester (HEAT.RDY for authentic, AEROREADY for replicas).
- Lightweight, smooth, and moisture-wicking.
- Fakes:
- Rougher texture, often heavier.
- Poor breathability and stiff collars or sleeves.
Quick Test: Compare with an official jersey in-store if you can. Fakes rarely match the real feel.
6. Check the Inner Stitching and Construction
- Real Jerseys: High-quality, consistent stitching throughout.
- Fake Jerseys: Uneven seams, loose threads, or unfinished edges—especially around the collar and hem.
7. Look for Authentic Serial Numbers and Product Codes
- Inside Tag: Real jerseys include a product code that matches the Adidas website listing for that exact item.
- Counterfeit Warning: If the code doesn’t bring up the exact model online, it’s probably fake.
8. Verify With Trusted Sellers
- Buy From:
- Official Real Madrid store
- Adidas website or flagship stores
- Trusted sporting goods retailers (e.g., Fanatics, Pro:Direct Soccer)
- Avoid:
- Unknown third-party websites
- Marketplace sellers with no ratings
- Social media accounts selling “discount” jerseys
9. Inspect Packaging
- Official Packaging: Comes neatly folded with plastic sleeves and barcode stickers.
- Fakes: Often shipped loose or in cheap, unmarked plastic bags.
10. Double-Check With Recent Kit Photos
Before buying, compare your jersey with high-resolution images from:
- Real Madrid’s official site
- Adidas product pages
- Trusted fan accounts or kit review sites
Even small differences in color tone, collar shape, or sponsor placement can be a giveaway.
Conclusion
Buying a Real Madrid jersey is an investment in both style and team pride—so don’t get stuck with a counterfeit. By paying attention to the details—price, logos, stitching, tags, and trusted retailers—you can spot a fake Real Madrid jersey before it reaches your hands. Stay sharp, shop smart, and wear your white jersey with confidence knowing it’s 100% authentic. ¡Hala Madrid!