Laura Geller Beauty continues to make waves in the makeup world, especially with its foundation products that combine performance with skin-loving ingredients. Known for pioneering baked formulas and offering complexion solutions for mature skin, Laura Geller foundations are seeing exciting updates in 2025. From shade expansions to new textures, let’s explore the top trends shaping the brand’s foundation lineup this year.
1. Skincare-Infused Formulas Are Taking Center Stage
One of the biggest trends this year is the continued fusion of skincare and makeup. Laura Geller has leaned into this by enriching its foundation formulas with ingredients like hyaluronic acid, niacinamide, and antioxidants. The cult-favorite Baked Balance-n-Brighten Color Correcting Foundation now comes with added skincare boosters, offering not just coverage but also hydration and brightening benefits. This skincare-first approach caters especially to customers over 40 looking for nourishing, age-inclusive products.
2. Expanded Shade Ranges for More Inclusive Coverage
Diversity in shade offerings remains a major focus across the beauty industry—and Laura Geller is responding. This year, the brand has expanded the shade range of its best-selling baked and liquid foundations to include more undertones and deeper hues. The new shades have been formulated with nuanced undertones in mind, from warm olive to deep neutral, ensuring more people can find their perfect match without mixing products.
3. Weightless Textures with Buildable Coverage
Consumers are gravitating toward foundations that offer buildable coverage while feeling light on the skin. Laura Geller’s Baked Balance-n-Glow and Double Take Foundation have been reformulated for a more seamless finish with featherweight texture. The goal? A natural-looking complexion that doesn’t settle into fine lines or emphasize dryness—perfect for everyday wear, especially in warmer climates or under masks.
4. Matte Meets Radiance: Hybrid Finishes Dominate
This year, Laura Geller has introduced hybrid foundation finishes that bridge the gap between matte and dewy. The brand’s new Soft Radiance Complexion Perfector delivers a semi-matte glow that offers oil control without flattening the skin’s natural luminosity. This trend reflects a desire for a healthy, lit-from-within look without the shine associated with traditional dewy formulas.
5. Foundation Sticks and Compact Formats Rise in Popularity
Convenience continues to be a priority for modern consumers. Laura Geller has expanded its range of stick and compact foundations, including a new on-the-go foundation stick with a built-in blender. These products are ideal for quick application, touch-ups, and travel—making them a favorite among busy professionals and minimalist makeup users alike.
6. Focus on Mature Skin Solutions
Laura Geller has long been a pioneer in creating makeup specifically designed for mature skin, and this year’s offerings double down on that commitment. New formulas are non-drying, non-cakey, and infused with light-diffusing pigments to smooth the appearance of wrinkles and improve radiance. Customer favorites like the Baked Balance-n-Brighten have also been reformulated to better address common concerns like dullness, uneven tone, and loss of elasticity.
Final Thoughts
Laura Geller’s 2025 foundation innovations reflect the evolving needs of its loyal customer base—especially women over 40 who want effective, flattering makeup without sacrificing comfort or skin health. With inclusive shades, skin-friendly formulas, and wearable finishes, the brand continues to set the standard for elegant, approachable foundation options that celebrate beauty at every age.